Brand Manager (m/f/x) - Vaccines Austria

CSL; Wien; On-site; EUR 77,000 - 95,000; Full time

Job summary

CSL Seqirus in Vienna is seeking a Brand Manager Vaccines Austria to shape local brand and customer strategies for influenza and travel vaccines. You will lead omnichannel campaigns, localise global strategies, and collaborate with Sales, Medical Affairs, and regional teams to drive portfolio growth.

The role requires a marketing or life sciences background with 5+ years in pharma/healthcare, fluent German and English, and strong analytical and stakeholder management skills.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Life Sciences or related field.
• Fluency in German and English.
• 5+ years of experience within pharmaceutical, biotech or healthcare commercial organisations, including Brand Management or Product Management responsibilities.
• Proven success in developing brand strategies and delivering omnichannel campaigns.
• Experience in customer engagement, digital marketing and performance optimisation.
• Strong analytical, project management, communication and stakeholder management skills.
• Experience in cross-functional matrix environments.
• Knowledge of the Austrian healthcare environment is desirable.
• Experience in vaccines, infectious diseases, travel health or consumer healthcare is advantageous.

Responsibilities

• Developing and implementing annual brand plans for influenza and travel vaccines.
• Localising and executing global and regional strategies for Austria.
• Leading integrated omnichannel campaigns across digital, face-to-face, social media, events and other touchpoints.
• Driving innovative digital initiatives and customer engagement programs.
• Analysing market trends, customer insights, competitive dynamics and campaign performance to identify growth opportunities.
• Managing marketing budgets, forecasts, KPI tracking and agency relationships.
• Collaborating with Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain and regional teams to deliver strong business outcomes.
• Building relationships with healthcare professionals, professional associations and key external stakeholders.
• Ensuring all activities comply with applicable regulations, industry standards and Seqirus policies.

Skills

Brand management

Omnichannel marketing

Digital marketing

Customer engagement

Analytical skills

Project management

Stakeholder management

Cross-functional collaboration

Market understanding (Austria)

Education

Bachelor's/Master's in Marketing or related

Job description

Brand Manager (m/f/x) - Vaccines Austria Location: Vienna, Austria

The Opportunity

At Seqirus, one of the world's largest influenza vaccine providers, we are committed to protecting people through innovative vaccine solutions. As we establish and grow our presence in Austria, we are looking for a Brand Manager Vaccines Austria to play a pivotal role in shaping our commercial success and expanding the Seqirus footprint across the Austrian market. This is an exciting opportunity for a marketing professional who combines strategic thinking with hands‑on execution and is passionate about driving growth through customer‑centric, omnichannel engagement. Working closely with the Country Lead Austria, the National Account Manager Austria, and cross‑functional teams across the region, you will help shape the future of our influenza and travel vaccine portfolio.

The Role

As Brand Manager Vaccines Austria, you will be responsible for developing and executing local brand and customer strategies that drive commercial performance, customer engagement and portfolio growth.

• Developing and implementing annual brand plans for the influenza and travel vaccine portfolio.
• Localising and executing global and regional strategies to meet Austrian market needs.
• Leading integrated omnichannel campaigns across digital, face‑to‑face, social media, events and other customer touchpoints.
• Driving innovative digital initiatives and customer engagement programs.
• Analysing market trends, customer insights, competitive dynamics and campaign performance to identify growth opportunities.
• Managing marketing budgets, forecasts, KPI tracking and agency relationships.
• Collaborating closely with Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain and regional teams to deliver strong business outcomes.
• Building relationships with healthcare professionals, professional associations and key external stakeholders.
• Ensuring all activities comply with applicable regulations, industry standards and Seqirus policies.

Your Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Life Sciences or a related field.
• Fluency in German and English.
• 5+ years of experience within pharmaceutical, biotech or healthcare commercial organisations, including Brand Management or Product Management responsibilities.
• Proven success in developing brand strategies and delivering impactful omnichannel campaigns.
• Experience in customer engagement, digital marketing and performance optimisation.
• Strong analytical skills with the ability to translate insights into business actions.
• Excellent project management, communication and stakeholder management skills.
• Experience working effectively in a cross‑functional matrix environment.
• Knowledge of the Austrian healthcare environment is highly desirable.
• Experience in vaccines, infectious diseases, travel health or consumer healthcare is advantageous.

What We Offer

At Seqirus, you'll have the opportunity to make a meaningful impact on public health while helping to build and shape our growing business in Austria.

• A unique opportunity to join Seqirus during an exciting phase of growth in Austria.
• A highly visible role with significant ownership and influence on commercial success.
• Collaboration with experienced local, regional and global teams.
• Exposure to innovative marketing approaches, omnichannel excellence and digital transformation initiatives.
• A dynamic, international and purpose‑driven environment focused on improving and protecting lives.
• We recognize and reward talent. While the minimum annual gross salary for this role under the applicable collective agreement is €86.000, the actual compensation package will reflect your skills, experience and qualifications and may be substantially higher.

About CSL Seqirus

CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. With state‑of‑the‑art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries around the world. To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.

Our Benefits

For more information on CSL benefits visit How CSL Supports Your Well‑being | CSL.

You Belong at CSL

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging.

Equal Opportunity Employer

CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement. CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please click here. CSL Global Privacy Notice for Job Applicants and Candidates