Web Analytics Lead — Remote Tracking & Data Integrity

Mavi; Ciudad de Mendoza; Remote; ARS 108,110,000 - 169,887,000; Full time

Benefits offered by this job

Remote role

Asynchronous team

Growth opportunity

Pivotal role on scaling Data & Analayt

Job summary

1801 Haleon Argentina S.A. seeks a Web Analyst for a remote role with a leading marketing agency focused on education and nonprofit clients. You will own the web analytics architecture, deploy pixels in GTM, and ensure data collection from client sites is accurate from click to CRM entry.

You'll implement GA4 tracking, connect conversions across Meta, Google Ads, TikTok, and more, while maintaining data privacy compliance and documenting tagging standards for cross-team enablement.

Qualifications

• 3+ years of hands-on tracking in marketing/agency
• Intermediate experience with GTM containers, triggers and data layer
• Experience with pixel and Conversion API across major ad platforms
• Hands-on GA4 configuration and DebugView
• HTML/CSS/JS basics for tagging
• Understanding GDPR/CCPA and consent management
• Analytical mindset with growth orientation and strong communication

Responsibilities

• Own tag management & deployment across GTM containers, data layers, and server-side tagging
• Own conversion tracking & platform integration with Meta, Google Ads, TikTok, LinkedIn using pixels and CAPI
• Own QA, debugging & data integrity across client sites
• Own data privacy compliance across GDPR, CCPA and related regulations
• Support tagging plans, naming conventions, and cross-team documentation

Skills

Web analytics

GTM containers

GA4 events

HTML/CSS/JS basics

Privacy compliance

Communication skills

Education marketing

Tools

Google Tag Manager

GA4 DebugView

Conversion API

Job description

1801 Haleon Argentina S.A. seeks a Web Analyst for a remote role with a leading marketing agency focused on education and nonprofit clients. You will own the web analytics architecture, deploy pixels in GTM, and ensure data collection from client sites is accurate from click to CRM entry.

You'll implement GA4 tracking, connect conversions across Meta, Google Ads, TikTok, and more, while maintaining data privacy compliance and documenting tagging standards for cross-team enablement.