Remote Web Analytics & Tag Management Analyst

Worldwide Clinical Trials Holdings, Inc.

Buenos Aires

Remote

ARS 69,499,000 - 100,388,000

Full time

4 days ago
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Benefits offered by this job

Remote work
Async-friendly team
Competitive compensation

Job summary

1801 Haleon Argentina S.A. is seeking a Data Analyst with GA4 and GTM experience for a remote role in education marketing.

You will own tag management, conversion tracking, data integrity, and privacy compliance across multiple client websites and ad platforms. You will collaborate with the Data and Analytics team to ensure accurate measurement from first clicks to CRM entries, and you will help scale tracking workflows for education and nonprofit partners.

Qualifications

  • 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
  • Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
  • Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
  • Hands-on GA4 experience, including event configuration, key events, and DebugView.
  • Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab).
  • Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
  • An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

  • Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy.
  • Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and Conversion APIs; configure standard and custom events for reporting and optimization; ensure GA4 event tracking from click to CRM entry.
  • Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; verify events in platform Events Managers and GA4 DebugView before campaigns go live.
  • Own data privacy compliance — manage cookie consent banners and consent mode configuration; align with GDPR, CCPA and privacy regs; monitor changes affecting tracking durability.
  • Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements into functional tracking solutions; document setups for internal teams

Skills

GTM containers
Data layer implementation
GA4 events
Pixel deployment
HTML/CSS/JS
Privacy compliance

Tools

Google Tag Manager
GA4

Job description

1801 Haleon Argentina S.A. is seeking a Data Analyst with GA4 and GTM experience for a remote role in education marketing.

You will own tag management, conversion tracking, data integrity, and privacy compliance across multiple client websites and ad platforms. You will collaborate with the Data and Analytics team to ensure accurate measurement from first clicks to CRM entries, and you will help scale tracking workflows for education and nonprofit partners.

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