Senior Marketing Science & Social Analytics Lead

Wunderman Thompson

Buenos Aires

Hybrid

ARS 900,000 - 1,300,000

Full time

12 days ago

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Benefits offered by this job

Hybrid work model

Job summary

VML, part of WPP, is seeking a Senior Marketing Science Analyst to turn data and social conversations into actionable insights. You’ll work with Strategy, Content, and Social teams to measure performance and optimize campaigns through data-driven recommendations.

You’ll monitor major platforms, build dashboards, track KPIs, and leverage social listening to uncover trends and opportunities for growth.

Qualifications

Advanced level of English is a must.
Proven experience in social media data analysis and digital marketing metrics.
Proficiency in measurement and listening tools such as Google Analytics, Meta Business Suite, Hootsuite Analytics, Sprout Social, Brandwatch, YouScan, or similar.
Strong skills in data visualization and dashboard creation (Looker Studio, Power BI, Tableau).
Advanced knowledge of Excel/Google Sheets (pivot tables, formulas, etc.).
Solid understanding of paid media metrics and social media attribution models.
Hands-on experience with Social Listening, interpreting sentiment, trends, and brand perception.
Basic knowledge of Google Tag Manager and UTM tagging (highly desirable).
Professional proficiency in English.
High autonomy, strong analytical mindset, time management, ability to translate data into strategies for non-technical teams.
Curious and proactive approach to uncovering new trends.

Responsibilities

Monitor and analyze social media performance across major platforms (Facebook, Instagram, X, LinkedIn, TikTok, YouTube).
Extract and process data from native analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio, LinkedIn Analytics).
Build and maintain automated dashboards and reports using Looker Studio, Power BI, or Tableau.
Track and evaluate core KPIs (engagement, reach, impressions, CTR, conversions, ROAS) for organic and paid campaigns.
Dive into Social Listening to monitor digital conversations, trends, and brand perception.
Analyze audience behavior to identify growth opportunities and optimization.
Partner with Marketing and Paid Media teams to fine-tune content and strategies.
Deliver comprehensive performance reports and benchmarking.
Provide clear, data-driven recommendations to maximize campaign impact.
Ensure accurate tracking by implementing UTM parameters and tracking tags.