Senior Marketing Analytics & Insights Lead

Wundermanthompson; Buenos Aires; Hybrid; ARS 53,807,000 - 92,241,000; Full time

Job summary

VML, part of WPP, is seeking a Senior Marketing Science Analyst to turn data from social platforms into actionable insights. You will partner with Strategy, Content, and Social teams to measure performance, identify trends, and optimize campaigns through data-driven recommendations.

The role emphasizes advanced analytics, dashboards, and clear communication with non-technical teams. You will work in a hybrid setup with some on-site collaboration and flexible arrangements.

Qualifications

• Advanced English proficiency is required for collaboration with global teams.
• Proven experience analyzing social media data and marketing metrics.
• Experience with measurement/listening tools such as GA, Meta Business Suite, Hootsuite, Sprout Social, Brandwatch or YouScan.
• Strong data visualization skills with Looker Studio, Power BI or Tableau.
• Advanced Excel/Google Sheets capabilities (pivot tables, formulas).
• Solid understanding of paid media metrics and attribution models.
• Hands-on social listening, interpreting sentiment and trends.
• GTM/UTM tagging knowledge is a plus.
• High autonomy, strong analytical mindset and time management.
• Curiosity and proactive approach to uncover new trends.

Responsibilities

• Monitor and analyze social media performance across major platforms.
• Extract and process data from native analytics tools.
• Build and maintain automated dashboards in Looker Studio, Power BI or Tableau.
• Track KPIs such as engagement, reach, impressions, CTR, conversions and ROAS.
• Conduct social listening to monitor conversations and brand perception.
• Identify opportunities for growth from audience behavior patterns.
• Collaborate with Marketing and Paid Media to optimize content and ads.
• Deliver performance reports and competitive benchmarking.
• Provide data-driven recommendations to improve campaign impact.
• Ensure accurate tracking with UTM parameters and tracking tags.

Skills

Advanced English

Social media data analysis

Digital marketing metrics

Analytics tools

Data visualization

Excel/Google Sheets

Paid media metrics & attribution

Social Listening

Google Tag Manager / UTM tagging

Autonomy & time management

Tools

Meta Business Suite

Google Analytics

Hootsuite Analytics

Sprout Social

Brandwatch

YouScan

Looker Studio

Power BI

Tableau

Google Tag Manager

UTM tagging

Job description

VML, part of WPP, is seeking a Senior Marketing Science Analyst to turn data from social platforms into actionable insights. You will partner with Strategy, Content, and Social teams to measure performance, identify trends, and optimize campaigns through data-driven recommendations.

The role emphasizes advanced analytics, dashboards, and clear communication with non-technical teams. You will work in a hybrid setup with some on-site collaboration and flexible arrangements.