Senior Marketing Science Analyst - Social Data & Insights

VML; Tandil; Hybrid; ARS 1,200,000 - 1,900,000; Full time

Job summary

VML, a global creative company, seeks a Senior Marketing Science Analyst in Argentina to turn social data into strategic insights. You’ll measure performance, track trends, and collaborate with Strategy, Content, and Social teams to optimize campaigns.

Advanced English is essential, with experience in analytics tools and dashboard creation using Looker Studio, Power BI, or Tableau. A hybrid work model applies, with four days in the office.

Qualifications

• Experience analyzing social media data and marketing metrics to drive decisions.
• Proficient in data visualization and dashboard tools to communicate insights.
• Strong knowledge of analytics platforms and attribution models.
• Experience with social listening and sentiment analysis.
• Ability to translate complex data into actionable strategies for non-technical teams.

Responsibilities

• Monitor and analyze social media performance across major platforms.
• Extract data from native analytics tools and compile insights.
• Build and maintain dashboards (Looker Studio, Power BI, Tableau).
• Track KPIs such as engagement, reach, impressions, CTR, and ROAS.
• Conduct social listening to identify trends and opportunities.
• Collaborate with Marketing and Paid Media teams to optimize content and ads.
• Deliver performance reports and competitive benchmarking.
• Provide clear recommendations to maximize campaign impact.
• Ensure accurate tracking with UTM parameters and tags.

Skills

Social media data analysis

Digital marketing metrics

Data visualization

Dashboard creation

Excel/Google Sheets

English proficiency

Autonomy

Tools

Google Analytics

Meta Business Suite

Hootsuite Analytics

Sprout Social

Brandwatch

YouScan

UTM tagging

Job description

VML, a global creative company, seeks a Senior Marketing Science Analyst in Argentina to turn social data into strategic insights. You’ll measure performance, track trends, and collaborate with Strategy, Content, and Social teams to optimize campaigns.

Advanced English is essential, with experience in analytics tools and dashboard creation using Looker Studio, Power BI, or Tableau. A hybrid work model applies, with four days in the office.