Marketing science Senior analyst

wundermanthompson; Buenos Aires; Hybrid; ARS 53,807,000 - 92,241,000; Full time

Job summary

VML, part of WPP, is seeking a Senior Marketing Science Analyst to turn data from social platforms into actionable insights. You will partner with Strategy, Content, and Social teams to measure performance, identify trends, and optimize campaigns through data-driven recommendations.

The role emphasizes advanced analytics, dashboards, and clear communication with non-technical teams. You will work in a hybrid setup with some on-site collaboration and flexible arrangements.

Qualifications

• Advanced English proficiency is required for collaboration with global teams.
• Proven experience analyzing social media data and marketing metrics.
• Experience with measurement/listening tools such as GA, Meta Business Suite, Hootsuite, Sprout Social, Brandwatch or YouScan.
• Strong data visualization skills with Looker Studio, Power BI or Tableau.
• Advanced Excel/Google Sheets capabilities (pivot tables, formulas).
• Solid understanding of paid media metrics and attribution models.
• Hands-on social listening, interpreting sentiment and trends.
• GTM/UTM tagging knowledge is a plus.
• High autonomy, strong analytical mindset and time management.
• Curiosity and proactive approach to uncover new trends.

Responsibilities

• Monitor and analyze social media performance across major platforms.
• Extract and process data from native analytics tools.
• Build and maintain automated dashboards in Looker Studio, Power BI or Tableau.
• Track KPIs such as engagement, reach, impressions, CTR, conversions and ROAS.
• Conduct social listening to monitor conversations and brand perception.
• Identify opportunities for growth from audience behavior patterns.
• Collaborate with Marketing and Paid Media to optimize content and ads.
• Deliver performance reports and competitive benchmarking.
• Provide data-driven recommendations to improve campaign impact.
• Ensure accurate tracking with UTM parameters and tracking tags.

Skills

Advanced English

Social media data analysis

Digital marketing metrics

Analytics tools

Data visualization

Excel/Google Sheets

Paid media metrics & attribution

Social Listening

Google Tag Manager / UTM tagging

Autonomy & time management

Tools

Meta Business Suite

Google Analytics

Hootsuite Analytics

Sprout Social

Brandwatch

YouScan

Looker Studio

Power BI

Tableau

Google Tag Manager

UTM tagging

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who we are looking for

We're looking for a Senior Marketing Science Analyst with a strong analytical mindset and a strategic approach to social media, who can turn data, audience behavior, and social conversations into meaningful insights and actionable recommendations.

You'll work closely with Strategy, Content, and Social teams to measure performance, identify trends and opportunities, and help optimize content and campaigns through data-driven insights.

What you'll do

• Monitor and analyze social media performance across major platforms including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube.
• Extract and process data from native analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio, LinkedIn Analytics, etc.).
• Build and maintain automated dashboards and reports using Looker Studio, Power BI, or Tableau to visualize key metrics.
• Track and evaluate core KPIs (engagement, reach, impressions, CTR, conversions, and ROAS) across both organic and paid campaigns.
• Dive deep into Social Listening to monitor digital conversations, industry trends, and brand perception.
• Analyze audience behavior patterns to identify new opportunities for growth and optimization.
• Partner with the Marketing and Paid Media teams to fine-tune content and advertising strategies.
• Deliver comprehensive performance reports and competitive benchmarking.
• Provide clear, data-driven recommendations to maximize campaign impact and improve overall performance.
• Ensure accurate tracking by implementing UTM parameters and tracking tags.

What you'll need

• Advanced level of English is a must.
• Proven experience in social media data analysis and digital marketing metrics.
• Proficiency in measurement and listening tools such as Google Analytics, Meta Business Suite, Hootsuite Analytics, Sprout Social, Brandwatch, YouScan, or similar.
• Strong skills in data visualization and dashboard creation (Looker Studio, Power BI, Tableau).
• Advanced knowledge of Excel/Google Sheets (pivot tables, formulas, etc.).
• A solid understanding of paid media metrics and social media attribution models.
• Hands‑on experience with Social Listening, interpreting sentiment, trends, and brand perception.
• Basic knowledge of Google Tag Manager and UTM tagging (highly desirable).
• Professional proficiency in English.
• High autonomy, a strong analytical mindset, excellent time management, and the ability to translate complex data into clear, actionable strategies for non-technical teams.
• Be a curious and proactive approach to uncovering new trends is a must.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.