Senior Marketing Analytics & Social Insights Analyst

Wpp Group; Buenos Aires; Hybrid; ARS 92,241,000 - 138,361,000; Full time

Job summary

VML, part of WPP, is seeking a Senior Marketing Science Analyst to turn social data into actionable insights. You will partner with Strategy, Content and Social teams to measure performance and optimize campaigns through data-driven recommendations.

You will build dashboards in Looker Studio, Power BI or Tableau, track core KPIs, conduct social listening, and translate complex data into clear strategies for non-technical colleagues. This is a hybrid role with four-office-day expectations.

Qualifications

• Advanced English is a must.

Responsibilities

• Monitor and analyze social media performance across major platforms.
• Extract and process data from native analytics tools.
• Build and maintain automated dashboards using Looker Studio, Power BI or Tableau.
• Track KPIs such as engagement, reach, impressions, CTR, conversions and ROAS.
• Dive into Social Listening to monitor trends and brand perception.
• Analyze audience behavior to identify growth opportunities.
• Collaborate with Marketing and Paid Media to refine content and ads.
• Deliver comprehensive performance reports and benchmarking.
• Provide data-driven recommendations to improve campaign impact.
• Ensure accurate tracking with UTM parameters and tracking tags.

Skills

Social media data analysis

Data visualization

English proficiency

Digital marketing metrics

Tools

Looker Studio

Power BI

Tableau

Google Analytics

Meta Business Suite

Hootsuite Analytics

Brandwatch

YouScan

Job description

VML, part of WPP, is seeking a Senior Marketing Science Analyst to turn social data into actionable insights. You will partner with Strategy, Content and Social teams to measure performance and optimize campaigns through data-driven recommendations.

You will build dashboards in Looker Studio, Power BI or Tableau, track core KPIs, conduct social listening, and translate complex data into clear strategies for non-technical colleagues. This is a hybrid role with four-office-day expectations.