Senior Director, Modern Trade & Customer Strategy - LATAM

Site Worker Corp; Quilmes; Vor Ort; ARS 272.620.000 - 424.075.000; Vollzeit

Zusammenfassung

Site Worker Corp. seeks a Senior Director to lead Modern Trade and Customer Strategy for LATAM, shaping the regional agenda and aligning KO, bottlers, hubs, and partners around a unified strategy.

You will translate LATAM priorities into actionable playbooks, multi-year plans, category leadership, and investment models to accelerate sustainable, profitable growth across priority formats and customers.

Qualifikationen

• Senior leadership in modern trade or related functions.
• Ability to translate data and insights into actionable strategies.
• Proven ability to influence senior stakeholders across markets and bottling partners.
• Excellent communication with internal and external senior audiences.
• Experience using digital tools and capability programs to strengthen execution and decision making.

Aufgaben

• Define and deploy LATAM Modern Trade strategy, aligning channel ambition and profitability across markets.
• Build integrated commercial plans connecting shopper insights and brand strategy.
• Lead customer strategy and JVPs, segmentation, scorecards, and partnerships.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce, Capabilities and bottling partners.
• Codify and scale best practices across LATAM through hubs and franchise teams.
• Use data-led insights to size opportunities, prioritize initiatives, and track value creation.

Kenntnisse

Senior leadership

Analytical thinking

Stakeholder influence

Communication

Digital tools

Tools

BI tools

Market research software

Jobbeschreibung

Site Worker Corp. seeks a Senior Director to lead Modern Trade and Customer Strategy for LATAM, shaping the regional agenda and aligning KO, bottlers, hubs, and partners around a unified strategy.

You will translate LATAM priorities into actionable playbooks, multi-year plans, category leadership, and investment models to accelerate sustainable, profitable growth across priority formats and customers.