LATAM Modern Trade & Customer Strategy Lead

Coca Cola; Buenos Aires; On-site; ARS 246,103,000 - 344,545,000; Full time

Job summary

Coca Cola in LATAM is seeking a Senior Director of Modern Trade and Customer Strategy to lead regional ambitions, align KO, bottlers, hubs, and customers around a shared plan, and translate priorities into scalable playbooks and investments.

You will shape multi-year customer plans, enhance category leadership, and drive execution standards that enable profitable growth across priority formats and markets.

Qualifications

• Senior leadership experience in modern trade, customer strategy, commercial planning, RGM, category management, or related commercial functions.
• Strong analytical capability to translate data, shopper insights, and customer performance into actionable strategies.
• Proven ability to influence senior stakeholders, align the system, and drive profitable growth across markets and bottling partners.
• Excellent communication, relationship-building, and storytelling skills with internal and external senior audiences.
• Experience using digital tools, customer insights, and capability programs to strengthen execution and decision making.

Responsibilities

• Define and deploy the LATAM Modern Trade strategy, aligning channel ambition, priority formats, growth platforms, and profitability objectives across markets and bottlers.
• Build integrated commercial plans that connect shopper insights, customer needs, brand strategy, portfolio, RGM, service models, and execution standards.
• Lead customer strategy and value creation frameworks for priority accounts, enabling stronger JBPs, segmentation, scorecards, and partnership models.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce, Capabilities, and bottling partners.
• Codify and scale best practices across LATAM through hubs, franchise teams, bottlers, customer teams, and capability experts.
• Use data-led insights to size opportunities, prioritize initiatives, build business cases, track value creation, and improve decision-making routines.

Skills

Modern Trade leadership

Customer strategy

Commercial planning

RGM

Category management

Stakeholder influence

Analytical thinking

Communication storytelling

Cross-functional leadership

Executive collaboration

Job description

Coca Cola in LATAM is seeking a Senior Director of Modern Trade and Customer Strategy to lead regional ambitions, align KO, bottlers, hubs, and customers around a shared plan, and translate priorities into scalable playbooks and investments.

You will shape multi-year customer plans, enhance category leadership, and drive execution standards that enable profitable growth across priority formats and markets.