Senior Director, LATAM Modern Trade & Customer Strategy

Site Worker Corp; Quilmes; Vor Ort; ARS 272.620.000 - 363.493.000; Vollzeit

Zusammenfassung

Site Worker Corp in LATAM seeks a Senior Director of Modern Trade and Customer Strategy to lead the regional agenda, scale Modern Trade as a growth engine, and align KO, bottlers, hubs, and customers around a shared strategy.

You will translate LATAM priorities into actionable channel playbooks, multi-year customer plans, and category management capabilities to drive sustainable, profitable growth across priority formats and customers.

Qualifikationen

• Senior leadership experience in modern trade, customer strategy, commercial planning, RGM, category management, or related commercial functions.
• Strong analytical capability to translate data, shopper insights, and customer performance into actionable strategies.
• Proven ability to influence senior stakeholders, align the system, and drive profitable growth across markets and bottling partners.
• Excellent communication, relationship-building, and storytelling skills with internal and external senior audiences.
• Experience using digital tools, customer insights, and capability programs to strengthen execution and decision making.

Aufgaben

• Define and deploy the LATAM Modern Trade strategy, aligning channel ambition, priority formats, growth platforms, and profitability objectives across markets and bottlers.
• Build integrated commercial plans that connect shopper insights, customer needs, brand strategy, portfolio, RGM, service models, and execution standards.
• Lead customer strategy and value creation frameworks for priority accounts, enabling stronger JBPs, segmentation, scorecards, and partnership models.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce, Capabilities, and bottling partners.
• Codify and scale best practices across LATAM through hubs, franchise teams, bottlers, customer teams, and capability experts.
• Use data-led insights to size opportunities, prioritize initiatives, build business cases, track value creation, and improve decision-making routines.

Kenntnisse

Leadership

Analytical thinking

Stakeholder influence

Communication

Execution leadership

Jobbeschreibung

Site Worker Corp in LATAM seeks a Senior Director of Modern Trade and Customer Strategy to lead the regional agenda, scale Modern Trade as a growth engine, and align KO, bottlers, hubs, and customers around a shared strategy.

You will translate LATAM priorities into actionable channel playbooks, multi-year customer plans, and category management capabilities to drive sustainable, profitable growth across priority formats and customers.