Senior Director, Marketing Services – Southern Cone

VISA

Buenos Aires

On-site

ARS 272,620,000 - 393,784,000

Full time

11 days ago

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Job summary

Visa is seeking a Senior Marketing Services leader for the Southern Cone cluster (Argentina, Chile, Uruguay, Paraguay and Bolivia). The role drives strategic direction, builds incremental revenue through client partnerships, and scales the Marketing Services function across five markets.

You will lead a multi-country team of Directors/Managers, partner with Sales, Product, VCA and Innovation, and own the investment portfolio to deliver sustained revenue growth while protecting Visa's brand

Qualifications

Bachelor's degree required.
15+ years of progressive business experience, with the majority in marketing roles spanning strategy, business development, planning and execution across multiple marketing disciplines.
5+ years in senior leadership roles managing multi-country or regional teams, ideally across Latin America.
Proven track record of building new, incremental revenue streams through Marketing Services partnerships, not only executing existing plans.
Demonstrated experience leading, developing and growing high-performing, geographically distributed teams.
Deep understanding of the payments / financial services industry, consumer trends and competitive dynamics.
Experience managing significant marketing budgets with strong financial and ROI acumen.
Executive presence and ability to influence C-level stakeholders, both internally and with clients.
Experience with digital and data-driven marketing, and development of new business/partnership models, preferred.
Fluency in Spanish and English required; Portuguese is a plus.

Responsibilities

Define and lead the multi-year Marketing Services strategic agenda for the five Southern Cone markets, aligned with cluster, LAC regional and global business objectives.
Identify, structure and launch net-new, incremental revenue-generating business opportunities with top issuers, acquirers, fintechs and strategic partners across the cluster, beyond the scope of existing country marketing plans.
Lead, coach and develop a multi-country team of Marketing Services Directors/Managers, defining a capability-building roadmap to professionalize and scale the function across the cluster.
Partner with Sales, Product, VCA and Innovation leadership to co-create differentiated, scalable client value propositions that accelerate payments volume and revenue growth.
Own the Marketing Services investment portfolio across the cluster, ensuring disciplined budget allocation, ROI tracking and performance accountability by country.
Act as senior strategic advisor to Country Managers and the VP Marketing on client growth strategy, portfolio prioritization and resource allocation trade-offs.
Lead the harmonization and scaling of best practices and winning marketing programs across the five countries, reducing duplication and accelerating speed to market.
Build a forward-looking capability agenda (digital and data-driven marketing, always-on client engagement models, new partnership formats) to future-proof the team against evolving market dynamics.
Monitor competitive, regulatory and consumer trends across Southern Cone to proactively identify new growth opportunities ahead of the market.
Represent Visa at senior levels with top clients, agencies, media and industry forums across the cluster.