Senior Digital Marketing Specialist - Remote

Virtustant; Argentina; Remote; ARS 92,909,000 - 139,364,000; Full time

Job summary

Virtustant is seeking a Senior Digital Marketing Specialist to own day-to-day execution of our digital marketing engine. The role covers email, social media, YouTube, paid media, and website funnels with a focus on producing polished campaigns and precise performance tracking.

You will turn strategy into compelling campaigns, manage calendars, coordinate vendors, and ensure deadlines and quality standards are met. Remote, flexible collaboration with leadership and external partners is expected.

Qualifications

• At least 3 years of full-time experience in digital marketing, content marketing, paid media, marketing operations, or a related field.

Responsibilities

• Write compelling copy across social media, paid advertisements, landing pages, websites, PR responses, email, SMS, and other marketing channels.
• Help research, develop, and refine short-form and long-form video scripts while maintaining a consistent and engaging brand voice.
• Turn long-form videos, technical source material, and other core content into short-form videos, social posts, emails, articles, and other marketing assets.
• Develop YouTube titles, hooks, thumbnail concepts, descriptions, and creative angles designed to increase engagement.
• Own the marketing calendar and coordinate campaigns from idea through execution, ensuring content, emails, SMS, social posts, advertisements, and other initiatives are properly built, reviewed, scheduled, tested, and launched on time.
• Manage publishing across the firm's primary social platforms and execute email and SMS campaigns, lead nurture sequences, automations, forms, workflows, landing pages, and funnels.
• Manage routine WordPress and landing-page updates, improve website and funnel copy, identify conversion opportunities, and coordinate more advanced website or development needs with external resources when necessary.
• Track and analyze performance across YouTube, social media, email, website traffic, funnels, SEO, and paid advertising.
• Develop recurring performance reports and use data to recommend and test improvements to copy, creative, offers, campaigns, and conversion rates.
• Monitor paid advertising and SEO performance, recommend new creative concepts and growth opportunities, and manage agencies, video editors, designers, PR partners, web developers, and other vendors.
• Review marketing deliverables for accuracy, quality, brand consistency, functioning links, and proper execution.
• Build and improve standard operating procedures, checklists, and workflows.
• Proactively identify problems and opportunities and take ownership of ensuring nothing falls through the cracks.

Skills

Copywriting

Content marketing

Digital marketing

Campaign management

Data analysis

Tools

WordPress

HighLevel

CRM systems

Google Analytics

Google Tag Manager

Meta Business Manager

Google Ads Manager

YouTube Studio

Job description

Virtustant is seeking a Senior Digital Marketing Specialist to own day-to-day execution of our digital marketing engine. The role covers email, social media, YouTube, paid media, and website funnels with a focus on producing polished campaigns and precise performance tracking.

You will turn strategy into compelling campaigns, manage calendars, coordinate vendors, and ensure deadlines and quality standards are met. Remote, flexible collaboration with leadership and external partners is expected.