Remote Senior Media Buyer for DTC Growth & ROAS

Tidal; Buenos Aires; Remote; ARS 50,707,000 - 67,610,000; Full time

Job summary

Tidal is hiring a Sr. Media Buyer/Paid Media Specialist for a US-market DTC brand. This remote, full-time role centers on paid media execution, creative testing, and email/SMS marketing to drive customer acquisition and profitable growth.

You will own campaigns across Meta and Google Ads, manage budgets, and collaborate with teams to optimize performance. Strong analytics and independent work are essential for success.

Qualifications

• 3+ years of hands-on paid media buying experience in DTC or agency settings.
• Proven ability to manage US-market campaigns and budgets.
• Strong spoken/written English (C1/C2).
• Experience managing monthly ad spend of $200k+ across accounts is a plus.
• Advanced proficiency with Meta Ads Manager and Google Ads, including testing.
• Klaviyo for email flows, segmentation, and automation.

Responsibilities

• Develop paid media strategy and hands-on execution across Meta and Google Ads.
• Collaborate on creative testing, hooks, copy and offers; define testing roadmaps.
• Manage Klaviyo email campaigns, flows, segmentation, and testing.
• Analyze CAC, ROAS, conversion rates, and margin; optimize ads and landing pages.
• Track budgets, report results, validate tracking, and propose next steps.

Skills

Paid media buying

DTC marketing

US market experience

English communication (C1/C2)

Budget management

Independent work

AI tools for marketing

Tools

Meta Ads Manager

Google Ads

Klaviyo

Shopify

Job description

Tidal is hiring a Sr. Media Buyer/Paid Media Specialist for a US-market DTC brand. This remote, full-time role centers on paid media execution, creative testing, and email/SMS marketing to drive customer acquisition and profitable growth.

You will own campaigns across Meta and Google Ads, manage budgets, and collaborate with teams to optimize performance. Strong analytics and independent work are essential for success.