Remote MarTech & Automation Lead for DTC Ecommerce

Workana LLC; Argentina; Remote; ARS 136,310,000 - 196,892,000; Full time

Job summary

Workana LLC in Latin America is seeking an experienced Marketing Technology Manager for a US-based consumer health brand. You will own and optimize the martech stack, manage Shopify/Klaviyo, and build automated workflows across email, SMS, and analytics.

This fully remote role requires EST business hours, strong English, and a track record in DTC platforms, data integrations, and tech stack consolidation. Compensation is USD; long-term independent contractor arrangement with no benefits.

Qualifications

• 15+ years hands-on experience in marketing technology or DTC ecommerce.
• Strong expertise with Shopify and Klaviyo ecosystems.
• Hands-on experience building multi-step automated scenarios via Make.com, Zapier, or similar.
• Proficient editing Shopify themes including Liquid, HTML, CSS.
• Deep understanding of DTC data flows, tracking pixels, UTM governance.
• Experience migrations or tech stack consolidation initiatives.
• Familiarity with AI tools (Claude, ChatGPT) to optimize workflows.
• Fluent English (written and verbal) required for international collaboration.
• Based in Latin America and able to work aligned with US Eastern Time.
• SQL proficiency and dashboard creation in BigQuery or Looker Studio.
• Experience with Recharge, Rebuy, Stamped.io, Smile.io, Triple Whale.
• Background in CPG, consumer health, or regulated categories.
• Experience with brand protection/affiliate platforms.
• Compensation in USD; fully remote in Latin America.

Responsibilities

• Administer DTC platforms including Klaviyo, Attentive, Shopify, Recharge, Rebuy, and Salesforce Marketing Cloud.
• Build, test, QA, and maintain email and SMS automated flows and campaigns.
• Create multi-step Make.com workflows connecting platforms, webhooks, and APIs.
• Update Shopify themes directly with Liquid, HTML, and CSS.
• Lead tech stack consolidation including SMS migration and app rebuilds on new theme.
• Maintain data integrity and reporting across Shopify, Klaviyo, Triple Whale, and BigQuery.
• Leverage AI tools to automate manual processes like brand protection monitoring.
• Ensure email/SMS compliance and document architectures in Asana.

Skills

Marketing tech leadership

English fluency

SQL proficiency

Data governance

Tools

Shopify

Klaviyo

Recharge

Rebuy

Stamped.io

Smile.io

Triple Whale

BigQuery

Looker Studio

Salesforce Marketing Cloud

Make.com

Zapier

Liquid

HTML

CSS

SQL

Job description

Workana LLC in Latin America is seeking an experienced Marketing Technology Manager for a US-based consumer health brand. You will own and optimize the martech stack, manage Shopify/Klaviyo, and build automated workflows across email, SMS, and analytics.

This fully remote role requires EST business hours, strong English, and a track record in DTC platforms, data integrations, and tech stack consolidation. Compensation is USD; long-term independent contractor arrangement with no benefits.