Remote Growth & Ecommerce GM — Marketing Leader

Publicis Groupe Peru; Rosario; Remote; ARS 216,220,000 - 277,997,000; Full time

Benefits offered by this job

Remote work from LATAM

Equity opportunity

Job summary

HoopStars is seeking a hands-on General Manager to lead marketing, ecommerce growth, and profitability. The role spans HoopStars operations and the parent company’s marketing team across brands, with remote work from LATAM and Toronto-hours collaboration.

The position offers potential relocation to the US or Canada by mutual agreement. You will own budgets, campaigns and performance reporting, and drive growth through paid acquisition, conversion optimization and retention strategies.

Qualifications

• Demonstrated ability to grow revenue through paid channels and optimize funnel performance.
• Experience aligning marketing with commercial metrics: pricing, margins, and profitability.
• Proven track record hiring and managing marketers, creatives or agencies.
• Strong leadership in a remote, multi-brand environment.

Responsibilities

• Own HoopStars business plan, budgets, revenue, profitability and cash forecasts.
• Drive digital growth: paid search, social, landing pages, enrollment funnels and retention.
• Build and lead the parent marketing team across brands; recruit and manage priorities.
• Link campaign performance to paying customers and repeat enrollments with reliable reporting.
• Stay hands-on with execution while building a scalable team.

Skills

Paid acquisition

Conversion

Retention

Pricing strategy

Forecasting

Staffing

Team leadership

Remote leadership

Marketing management

English proficiency

Job description

HoopStars is seeking a hands-on General Manager to lead marketing, ecommerce growth, and profitability. The role spans HoopStars operations and the parent company’s marketing team across brands, with remote work from LATAM and Toronto-hours collaboration.

The position offers potential relocation to the US or Canada by mutual agreement. You will own budgets, campaigns and performance reporting, and drive growth through paid acquisition, conversion optimization and retention strategies.