Remote DTC Growth Strategist - Full-Funnel Google Ads

Huzzle; Tandil; Remote; ARS 139,086,000 - 231,811,000; Full time

Job summary

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist to own end-to-end DTC accounts for client brands. The role blends strategic thinking with hands-on execution across Google Ads, Shopping, YouTube, and performance creative.

You will own client communications, run audits before changes, defend decisions, and drive incremental growth with NC-CPA and NC-ROAS targets while working remotely with US Eastern hours.

Qualifications

• Hands-on Google Ads with meaningful spend on DTC/eCommerce.
• Auditing accounts before making changes (structure, keywords, negatives, bids).
• Ability to defend attribution decisions and optimize to NC-CPA/NC-ROAS.

Responsibilities

• Own a set of DTC accounts as the strategist, buyer, and client contact.
• Own the client relationship with no account manager.
• Audit before touching anything: structure, terms, bidding, feed health, conversions.
• Run brand and non-brand as separate businesses and report separately.
• Know what PMax is doing and separate branded vs. non-branded impact.
• Keep Google automation under control and audit auto features.
• Own the feed (Merchant Center) and tracking (GA4, GTM, Shopify).
• Diagnose bottlenecks (creative, landing pages, tracking) and fix them.
• Build landing pages and scripts as needed.

Skills

Client communication

Account ownership

Auditing

Attribution strategy

Google Ads mastery

Tools

GA4

GTM

Shopify

Claude Code

Vercel

Job description

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist to own end-to-end DTC accounts for client brands. The role blends strategic thinking with hands-on execution across Google Ads, Shopping, YouTube, and performance creative.

You will own client communications, run audits before changes, defend decisions, and drive incremental growth with NC-CPA and NC-ROAS targets while working remotely with US Eastern hours.