B2B Marketing (Remotely Anywhere)

Zeo Consulting; Buenos Aires; Presencial; ARS 90.595.000 - 135.892.000; Jornada completa

Descripción de la vacante

Zeo Consulting is a technology-focused firm seeking a hands-on B2B Demand Generation Specialist to support the SDR team by building targeted prospect lists and executing outbound campaigns. The role emphasizes independent execution, testing approaches, analyzing results, and continuous lead generation improvements.

The candidate will craft campaign messaging, manage campaigns in HubSpot, and optimize for qualified meetings.

Formación

• 3–6 years of hands-on experience in B2B marketing, demand generation, or outbound marketing.
• Strong professional English writing and communication skills.
• Strong B2B marketing and copywriting skills.
• Proven experience creating and executing outbound or demand-generation campaigns.
• Experience with CRM, marketing automation, prospecting, and advertising platforms.
• Strong analytical and experimental mindset.
• Ability to learn new tools such as Clay and Ocean.io quickly.
• Experience with HubSpot Marketing Hub is a strong advantage.
• Experience with LinkedIn advertising is a strong advantage.
• Experience marketing SaaS, IT, cybersecurity, or other technical B2B products is a plus.

Responsabilidades

• Build and maintain large, targeted prospect lists based on defined industries, verticals, and ICPs.
• Use prospecting and data platforms such as Clay, Ocean.io, and similar tools.
• Create and execute vertical-specific email campaigns, LinkedIn ads, landing pages, and other campaign assets.
• Write and test campaign messaging, ad copy, subject lines, offers, and calls to action.
• Operate and manage campaigns through HubSpot Marketing Hub Professional.
• Track prospect engagement and identify warmed prospects for SDR follow-up.
• Conduct A/B testing to improve targeting, messaging, creative, and conversion rates.
• Coordinate with external creative resources when needed.
• Monitor and report campaign performance.
• Focus on improving the number of qualified meetings generated for the SDR team.

Conocimientos

Demand generation

B2B marketing

Copywriting

Outbound marketing

Campaign testing

CRM

HubSpot Marketing Hub

LinkedIn Ads

Analytics

Clay / Ocean.io

Herramientas

Clay

Ocean.io

HubSpot Marketing Hub

Descripción del empleo

We are looking for a hands-on B2B Demand Generation Specialist to support an SDR team by building targeted prospect lists, creating and executing outbound marketing campaigns, and identifying engaged prospects for SDR follow-up. This is an execution-focused marketing role, not a management or sales position. The ideal candidate is a strong B2B marketer and copywriter who can independently execute campaigns, test different approaches, analyze results, and continuously improve lead generation.

Key Responsibilities

• Build and maintain large, targeted prospect lists based on defined industries, verticals, and Ideal Customer Profiles (ICPs).
• Use prospecting and data platforms such as Clay, Ocean.io, and similar tools.
• Create and execute vertical-specific email campaigns, LinkedIn ads, landing pages, and other campaign assets.
• Write and test campaign messaging, ad copy, subject lines, offers, and calls to action.
• Operate and manage campaigns through HubSpot Marketing Hub Professional.
• Track prospect engagement and identify warmed prospects for SDR follow-up.
• Conduct A/B testing to improve targeting, messaging, creative, and conversion rates.
• Coordinate with external creative resources when needed.
• Monitor and report campaign performance.
• Focus on improving the number of qualified meetings generated for the SDR team.

Requirements

• 3–6 years of hands-on experience in B2B marketing, demand generation, or outbound marketing.
• Strong professional English writing and communication skills.
• Strong B2B marketing and copywriting skills.
• Proven experience creating and executing outbound or demand-generation campaigns.
• Experience with CRM, marketing automation, prospecting, and advertising platforms.
• Strong analytical and experimental mindset.
• Ability to learn new tools such as Clay and Ocean.io quickly.
• Experience with HubSpot Marketing Hub is a strong advantage.
• Experience with LinkedIn advertising is a strong advantage.
• Experience marketing SaaS, IT, cybersecurity, or other technical B2B products is a plus, but not required.
• Able to work independently and execute campaigns from planning through performance analysis. Ideal Candidate Attributes
• Hands-on and execution-oriented.
• Strong in B2B copywriting and campaign messaging.
• Comfortable working with data and marketing technology.
• Experienced in prospect research and audience targeting.
• Analytical and willing to test, learn, and improve.
• Able to identify what makes a prospect more likely to engage.
• Focused on generating measurable results for the SDR team. Skills wanted Expert Copywriting Proficient CRM,

Requisitos

• Full remote - aligned to PST (Pacific Time)
• Salary in USD
• Part time or full time job

A technology company specializing in AI-powered security systems management solutions designed to help organizations monitor, maintain, and optimize their physical security infrastructure. The platform leverages artificial intelligence and automation to proactively identify system issues, improve operational efficiency, and enhance the reliability of security devices across large-scale environments. Products and Services The company provides a centralized platform that enables organizations to Monitor the health and performance of security cameras and connected devices Detect system failures, outages, and vulnerabilities Automate inspections and compliance reporting Receive predictive maintenance insights and alerts Manage security infrastructure from a single dashboard Improve uptime and operational effectiveness through AI-driven analytics Industries Served