Performance Marketing Leader — Remote, Full-Funnel Growth

AvantStay, Inc.; Argentina; Remote; ARS 277,128,000 - 461,880,000; Full time

Benefits offered by this job

Generous paid time off

Job summary

AvantStay, Inc. is seeking a Head of Performance Marketing to own and rebuild our paid acquisition funnel for both guests and homeowners. The role manages a seven-figure budget that aims toward eight figures, with a focus on analytics, audience, ad copy, and landing pages.

You will lead tracking upgrades across GTM, GA4, and Salesforce integrations. You’ll run multi-channel campaigns (Google, Meta, LinkedIn, Microsoft) and test new channels while scaling hotel ads and metasearch.

Qualifications

• 8+ years in performance marketing, with 3+ years managing $2M+ annual spend.
• Hands-on analytics cleanup and GTM setups, including GA4.
• Experience with offline conversions via Salesforce and CRM imports.
• Proficiency in BigQuery or similar data warehouse; SQL a plus.
• Experience with multi-channel paid media and attribution modelling.
• Proven ability to drive revenue through conversion testing and incrementality.

Responsibilities

• Own paid acquisition for guests and homeowners with a growing seven-figure budget.
• Rebuild and optimize the paid funnel end-to-end: analytics, targeting, ad copy, landing pages.
• Revise tracking across GTM, Segment, GA4, and custom booking flow with deduplication.
• Integrate Salesforce so homeowner lifecycle data feeds into ad platforms.
• Define attribution approach, run holdout and geo tests to determine increments.
• Hands-on management of Google, Meta, Microsoft, and LinkedIn campaigns; explore new channels.
• Scale hotel ads, metasearch, and OTA ads as the portfolio grows; plan offline OOH and direct mail.
• Own landing page and booking flow tests with Product/Engineering; apply AI tools for improvements.
• Build spend/cost reporting in BigQuery by channel and funnel; forecast monthly budgets.
• Establish naming, testing cadence, QA, and weekly reviews to keep the program sharp.
• Automate pacing, alerts, and reporting; select tools and freelancers as needed.

Skills

Performance marketing

Budget management

GA4 GTM

SQL

BigQuery

A/B testing

Salesforce

AI tooling

Tools

GA4

GTM

BigQuery

Salesforce

Google Ads

Meta Ads

LinkedIn Ads

Job description

AvantStay, Inc. is seeking a Head of Performance Marketing to own and rebuild our paid acquisition funnel for both guests and homeowners. The role manages a seven-figure budget that aims toward eight figures, with a focus on analytics, audience, ad copy, and landing pages.

You will lead tracking upgrades across GTM, GA4, and Salesforce integrations. You’ll run multi-channel campaigns (Google, Meta, LinkedIn, Microsoft) and test new channels while scaling hotel ads and metasearch.