Performance Marketing Manager

Hiresur; Argentina; Remote; ARS 68,678,000 - 77,263,000; Full time

Benefits offered by this job

Remote work

PTO

Holidays

Job summary

Hiresur is seeking a Performance Marketing Manager to own paid acquisition for its high-ticket coaching and education programs aimed at fitness and wellness business owners. You will manage campaigns across Meta, Google, and YouTube, influence landing pages and email flows, and work closely with marketing and sales to maximize revenue.

The role is full-time and in-house, with remote work option. You will lead campaigns, optimize funnels, and drive qualified leads and booked calls, leveraging AI

Qualifications

• Experience managing large paid media budgets (hundreds of thousands per month)
• Strong written and spoken English
• Experience with high-ticket coaching/education offers
• In-house or agency background welcome

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, YouTube
• Drive applications and booked calls for high-ticket programs
• Manage webinars, funnels, and nurture sequences
• Monitor CAC, ROAS, CPL, and other metrics
• Ensure accurate tracking across pixels, UTMs, and CRM
• Collaborate with sales to evaluate lead quality and pipeline movement
• Provide creative direction and testing plans based on data
• Use AI tools to improve analysis and reporting

Skills

Paid media strategy

English proficiency

Tools

Meta Ads

Google Ads

YouTube Ads

Asana

Slack

GoHighLevel

Airtable

Job description

As the Performance Marketing Manager, you will be the owner of paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners, managing campaigns across Meta, Google, and YouTube to drive qualified leads and booked calls. You will go beyond the ad account, weighing in on landing pages, creative direction, and email flows to make sure traffic actually converts into revenue. This is a full-time, in-house role working closely with the marketing and sales team.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other relevant platforms
• Drive qualified applications and booked calls for high-ticket programs
• Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels
• Monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS
• Build and execute testing plans across creative, messaging, audiences, offers, and landing pages
• Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution
• Recommend ad creative direction, hooks, and angles based on live performance data
• Flag landing page and funnel friction points and recommend fixes to copy, layout, or offer structure
• Weigh in on email and nurture sequences where they affect conversion
• Partner with the sales team to evaluate lead quality and pipeline movement
• Use AI tools to improve analysis, testing, reporting, and campaign efficiency

• Experience managing at least $100,000–$250,000+ per month in paid media spend on a single account
• Strong hands-on experience with Meta Ads; working knowledge of Google Ads and YouTube Ads
• Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers
• Understands application, booked-call, webinar, VSL, and lead-generation funnels
• Comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff
• Strong written and spoken English
• Open to working in-house full-time (agency background welcome)
• Comfortable with tools like Asana, Slack, GoHighLevel, Airtable, or similar platforms

• Salary: $4,000–$4,500 USD/month, based on experience
• Remote
• PTO + Holidays