Head of Performance Marketing

AvantStay; Argentina; Remote; ARS 277,128,000 - 461,880,000; Full time

Benefits offered by this job

Generous paid time off

Job summary

AvantStay, Inc. is seeking a Head of Performance Marketing to own and rebuild our paid acquisition funnel for both guests and homeowners. The role manages a seven-figure budget that aims toward eight figures, with a focus on analytics, audience, ad copy, and landing pages.

You will lead tracking upgrades across GTM, GA4, and Salesforce integrations. You’ll run multi-channel campaigns (Google, Meta, LinkedIn, Microsoft) and test new channels while scaling hotel ads and metasearch.

Qualifications

• 8+ years in performance marketing, with 3+ years managing $2M+ annual spend.
• Hands-on analytics cleanup and GTM setups, including GA4.
• Experience with offline conversions via Salesforce and CRM imports.
• Proficiency in BigQuery or similar data warehouse; SQL a plus.
• Experience with multi-channel paid media and attribution modelling.
• Proven ability to drive revenue through conversion testing and incrementality.

Responsibilities

• Own paid acquisition for guests and homeowners with a growing seven-figure budget.
• Rebuild and optimize the paid funnel end-to-end: analytics, targeting, ad copy, landing pages.
• Revise tracking across GTM, Segment, GA4, and custom booking flow with deduplication.
• Integrate Salesforce so homeowner lifecycle data feeds into ad platforms.
• Define attribution approach, run holdout and geo tests to determine increments.
• Hands-on management of Google, Meta, Microsoft, and LinkedIn campaigns; explore new channels.
• Scale hotel ads, metasearch, and OTA ads as the portfolio grows; plan offline OOH and direct mail.
• Own landing page and booking flow tests with Product/Engineering; apply AI tools for improvements.
• Build spend/cost reporting in BigQuery by channel and funnel; forecast monthly budgets.
• Establish naming, testing cadence, QA, and weekly reviews to keep the program sharp.
• Automate pacing, alerts, and reporting; select tools and freelancers as needed.

Skills

Performance marketing

Budget management

GA4 GTM

SQL

BigQuery

A/B testing

Salesforce

AI tooling

Tools

GA4

GTM

BigQuery

Salesforce

Google Ads

Meta Ads

LinkedIn Ads

Job description

Who We Are

AvantStay delivers world class, authentic, tech-enabled short-term rental ("STR") group experiences targeted at the millennial generation. We are venture funded and growing rapidly in the explosive $100+ billion dollar STR industry. We deliver a customized end-to-end experience that is tailored just for groups and powered with technology at every layer.

What We're Looking For

We're looking for a Head of Performance Marketing who wants the keys, and who gets genuinely excited about taking something good and making it great. Our brand, our homes and our guest experience are strong. Our paid funnel hasn't caught up yet, and that's the opportunity. You'll own a seven-figure annual paid budget that's growing into eight figures, with no agency in between. You'll rebuild the funnel end to end and keep refining it until every part earns its place: the tracking, the targeting, the ad copy, the landing page and the reporting.

What You’ll Do

• Own paid acquisition for both guests and homeowners, with a budget growing from seven figures toward eight.
• Rebuild our paid funnel from first impression to booked stay or signed owner, and keep refining it: analytics, audience, ad copy, creative, landing page and follow‑up.
• Rebuild conversion tracking across GTM (web and server-side), Segment, GA4 and our custom booking flow, including Meta Conversions API and Google enhanced conversions with clean deduplication.
• Connect Salesforce so every homeowner stage, from qualified lead to signed agreement, flows back to Google, Meta, Microsoft and LinkedIn with real value attached.
• Set an attribution approach leadership trusts, and run holdout, lift and geo tests to find what’s truly incremental.
• Run Google Search, Performance Max, Demand Gen, Microsoft, Meta and LinkedIn hands‑on, and test new channels where they can earn budget.
• Grow Google Hotel Ads, metasearch, Expedia TravelAds and Booking.com Sponsored Ads as our hotel portfolio expands.
• Plan and measure out‑of‑home and direct mail to the same standard as digital.
• Own landing pages and booking flow tests with Product and Engineering, and ship pages yourself with AI tools (we build with Claude Code).
• Build reporting in BigQuery: spend, CAC, ROAS, cost per qualified owner and cost per signed owner, by channel and funnel.
• Own monthly budget allocation and forecasting, and make the case for more spend when it’s earned.
• Set the operating standards for paid: naming conventions, testing cadence, QA checklists and weekly reviews, so the program stays sharp as it scales.
• Automate pacing, alerts and reporting, choose the tools and freelancers you need, and document every program.
• Other duties as assigned.

What You'll Bring

• An obsession with getting the details right. You've taken an underperforming funnel, rebuilt it, and kept improving it long after it was "good enough."
• 8+ years in performance marketing, including 3+ years personally running $2M+ a year in paid spend, hands‑on in the accounts within the last year.
• Hands‑on experience cleaning up and rebuilding analytics and Google Tag Manager setups, including GA4, Meta Conversions API and Google enhanced conversions.
• Offline conversion imports from a CRM, ideally Salesforce, for a funnel where the sale closes weeks or months after the click.
• Comfort working with data in BigQuery or a similar warehouse. SQL is a strong plus.
• Incrementality testing experience, and the judgment to know when platform numbers shouldn’t be trusted.
• Conversion tests that moved revenue, with results you’re happy to walk through.
• Experience marketing to U.S. consumers, at a U.S. company or for U.S. clients.
• Daily use of AI, with things you’ve built to show for it.
• Nice to have: Google Hotel Ads, metasearch or OTA advertising, Segment or another CDP, a two‑sided marketplace, or out‑of‑home and direct mail measured with real tests.

Logistics

• This role is only open to global candidates outside the United States
• Must be able to work US business hours (Pacific, Central, or Eastern time)
• Must have excellent written and spoken English (near-native)
• Fully remote
• Generous paid time off