Meta Ads Specialist — E‑Commerce Performance, Remote

Adlatina Group; Tandil; Remote; ARS 92,875,000 - 139,312,000; Full time

Job summary

1801 Haleon Argentina S.A. is seeking a hands-on Paid Media Specialist to own Meta Ads for eCommerce, end-to-end, in a remote LATAM setup. The role focuses on launching, optimizing campaigns, and clearly explaining actions and results to drive performance.

You will build scalable Meta account structures, manage budgets, and establish testing roadmaps with a focus on MER/ROAS improvements and reliable tracking.

Qualifications

• 3+ years running Meta Ads hands-on.
• Proven eCommerce performance experience with examples.
• Experience managing monthly Meta spend for a single account.
• Strong fundamentals: audience strategy, creative testing, account structure, scaling methods, and performance diagnosis.
• Clear English communication and structured thinking.

Responsibilities

• Build, launch, and optimize Meta Ads campaigns for eCommerce.
• Manage budgets and pacing; tradeoffs between volume and efficiency.
• Create and maintain testing roadmaps; summarize learnings.
• Analyze performance daily/weekly and communicate actions taken.
• Partner with creative/CRO/analytics to improve conversion rate and post-click performance.
• Ensure tracking and reporting are reliable (Pixel, CAPI, GA4 basics, UTMs).

Skills

Meta Ads

eCommerce performance

Budget management

Audience strategy

Creative testing

Account structure

Performance diagnosis

English communication

Tools

GA4

Tag Manager

Shopify

Pixel

CAPI

Job description

1801 Haleon Argentina S.A. is seeking a hands-on Paid Media Specialist to own Meta Ads for eCommerce, end-to-end, in a remote LATAM setup. The role focuses on launching, optimizing campaigns, and clearly explaining actions and results to drive performance.

You will build scalable Meta account structures, manage budgets, and establish testing roadmaps with a focus on MER/ROAS improvements and reliable tracking.