Remote Meta Ads Specialist — Ecommerce Growth & ROI

Marketers by Adlatina; Municipio de Rincón de los Sauces; Remote; ARS 60,532,000 - 95,121,000; Full time

Job summary

Marketers by Adlatina is seeking a hands-on Paid Media Specialist to own Meta Ads for ecommerce accounts end-to-end, with 100% remote LATAM alignment. The role emphasizes performance, in-platform daily work, and clear communication of actions and outcomes.

You'll build scalable account structures, optimize campaigns, and collaborate with creative and analytics to lift MER/ROAS while managing budgets and pacing.

Qualifications

• 3+ years running Meta Ads hands-on.
• Proven eCommerce performance experience with clear examples.
• Experience managing monthly spend on Meta for a single account.
• Strong fundamentals: audience strategy, creative testing, account structure, scaling methods, and performance diagnosis.
• Clear English communication: concise answers, structured thinking, and ability to explain decisions.

Responsibilities

• Build, launch, and optimize Meta Ads campaigns for eCommerce (prospecting, retargeting, catalog/DPA when relevant).
• Manage budgets and pacing; make clear tradeoffs between volume vs efficiency.
• Create and maintain testing roadmaps (creative, audiences, offers, landing pages) and summarize learnings.
• Analyze performance daily/weekly and communicate actions taken (what changed, why, impact).
• Partner with creative/CRO/analytics to improve conversion rate and post-click performance.
• Ensure tracking and reporting are reliable (Pixel + CAPI, GA4 basics, UTMs, attribution discussion).

Skills

Meta Ads

eCommerce

Campaign optimization

Budget management

English communication

Tools

GA4

Shopify

Tag Manager

Job description

Marketers by Adlatina is seeking a hands-on Paid Media Specialist to own Meta Ads for ecommerce accounts end-to-end, with 100% remote LATAM alignment. The role emphasizes performance, in-platform daily work, and clear communication of actions and outcomes.

You'll build scalable account structures, optimize campaigns, and collaborate with creative and analytics to lift MER/ROAS while managing budgets and pacing.