Media Planning Manager — Cross-Channel & Client Lead

Dentsu International Americas; Buenos Aires; On-site; ARS 107,614,000 - 153,735,000; Full time

Job summary

Iprospect in Buenos Aires is seeking a Manager, Planning to join our growing media team. You will work closely with the onshore Manager to shape day-to-day activities, strategic direction and deliver market-leading media plans across TV, digital, and cross-channel channels.

You will manage campaigns, coordinate with creative and multi-channel teams, and directly engage with clients to navigate questions and media initiatives.

Qualifications

• 3 - 4 years of total experience
• Relevant media planning and buying experience with specific digital focus
• English proficiency for email and verbal client communication
• Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
• Hands on experience with media planning and/or activation across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, etc.) and traditional (TV, Print, OOH, etc.)
• Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
• Strong analytical skills, ability to relate results to client business objectives
• Strong project management skills.
• Excellent communication and negotiation skills.

Responsibilities

• Experience working on one large account
• Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)
• Experience with upper funnel media awareness campaigns
• Ability to coordinate with creative agencies on creative assets and accounts needs
• Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
• Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
• Helps evaluate timelines and manage day to day deliverables
• Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
• Managing a large Media Budget and Flowchart
• Drive media channel selection and be forward thinking on new opportunities

Skills

Media planning

Digital media

English proficiency

Media tools

Analytical skills

Project management

Communication skills

Negotiation skills

Budget management

Tools

Media Ocean

DDS

Nielsen Ad Intel

Pathmatics

Media Tools

Web Analytics

Ad Servers

Media Research tools

Job description

Iprospect in Buenos Aires is seeking a Manager, Planning to join our growing media team. You will work closely with the onshore Manager to shape day-to-day activities, strategic direction and deliver market-leading media plans across TV, digital, and cross-channel channels.

You will manage campaigns, coordinate with creative and multi-channel teams, and directly engage with clients to navigate questions and media initiatives.