Manager, Planning

dentsu; Tandil; On-site; ARS 900,000 - 1,500,000; Full time

Job summary

Iprospect in Buenos Aires is seeking a Manager, Planning to join our team. The role reports to the Associate Director and partners with the onshore Manager to guide day-to-day work and strategic direction for key clients.

The ideal candidate has 3–4 years in media planning/buying, strong knowledge of both traditional and digital channels, and proficiency with media research tools. This is a fast-paced, client-facing role within a global agency.

Qualifications

• 3-4 years total experience in media planning/buying
• English proficiency for email and verbal client communication
• Familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics and related tools
• Experience across Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, and traditional media
• Strong analytical skills and ability to relate results to client objectives
• Excellent communication and negotiation skills

Responsibilities

• Manage day-to-day duties with the Associate Director and onshore Manager to meet client goals
• Coordinate across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio)
• Support upper-funnel media awareness campaigns and strategic planning
• Coordinate with creative agencies on assets and account needs
• Lead cross-channel media plans across TV, CTV, Video, Social, Programmatic and Audio
• Communicate with clients on questions/concerns and monitor timelines

Skills

Media planning

Digital media

Client communication

Project management

English communication

Tools

Media Ocean

DDS

Nielsen Ad Intel

Pathmatics

Web Analytics

Ad Servers

Job description

Job Description

Role Overview: The Manager, Planning role is a critical junior/mid-level role, they will report directly into the Associate Director. The Manager works very closely with the onshore Manager to divide and conquer day-to‑day responsibilities, strategic direction and overall being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day-to‑day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.

Job Description

Role Overview: The Manager, Planning role is a critical junior/mid-level role, they will report directly into the Associate Director. The Manager works very closely with the onshore Manager to divide and conquer day-to‑day responsibilities, strategic direction and overall being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day-to‑day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.

Key: Responsibilities

• Experience working on one large account
• Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)
• Experience with upper funnel media awareness campaigns
• Ability to coordinate with creative agencies on creative assets and accounts needs
• Ability to coordinate with multi-channel teams to design cutting‑edge, strategic and thoughtful integrated media plans across a myriad of awareness‑based channels (TV, CTV, Video, Social, Programmatic and Audio)
• Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
• Helps evaluate timelines and manage day to day deliverables
• Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
• Managing a large Media Budget and Flowchart
• Drive media channel selection and be forward thinking on new opportunities

Qualifications

• 3 - 4 years of total experience
• Relevant media planning and buying experience with specific digital focus
• English Language proficiency for email and verbal client communication
• Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
• Hands on experience with media planning and/or activation across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, etc.) and traditional (TV, Print, OOH, etc.)
• Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
• Strong analytical skills, ability to relate results to client business objectives
• Strong project management skills.
• Excellent communication and negotiation skills.

Location

Buenos Aires

Brand

Iprospect

Time Type

Full time

Contract Type

Permanent