Email Marketing Specialist

Assurant Services Argentina, S.A.; Buenos Aires; Presencial; ARS 75.581.000 - 120.930.000; Jornada completa

Descripción de la vacante

Assurant is seeking an Email Marketing Specialist to drive engagement across brands, managing campaigns from intake to deployment. You will build lifecycle programs, optimize email content with Knak and Salesforce Marketing Cloud, and coordinate across stakeholders to ensure timely delivery and brand compliance.

The role requires strong project management skills, attention to detail, and experience with CRM-based marketing and analytics.

Formación

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or related field, or equivalent experience.
• Salesforce Marketing Cloud Specialist Certification required.
• Salesforce Marketing Cloud Administrator Certification preferred.
• Minimum 3 years in email/digital marketing, campaign execution, or related disciplines.
• Minimum 1 year managing projects, campaigns, stakeholders, or client relationships.
• Experience building and deploying email campaigns within enterprise platforms.
• Experience in customer engagement, lifecycle marketing, CRM-based marketing.
• Experience reporting on campaign performance and translating data into insights.
• Knowledge of Salesforce Marketing Cloud, Salesforce and/or Account Engagement (Pardot).
• Experience using Knak or similar content creation tools.
• Strong email marketing best practices, personalization, segmentation, testing methodologies.

Responsabilidades

• Build, test, and deploy email campaigns and lifecycle programs.
• Create and maintain email content using Knak and Salesforce Marketing Cloud.
• Configure audience selections, personalization, dynamic content, scheduling and deployment.
• Support onboarding, engagement, retention, loyalty, and reactivation communications.
• Source and manage campaign assets ensuring brand and business alignment.
• Execute campaigns with speed, accuracy, scalability and good customer experience.
• Coordinate requirements, timelines, approvals and deliverables across stakeholders.
• Manage multiple priorities and deadlines with high organization.
• Communicate project status, risks, dependencies, and readiness.
• Ensure campaign details are accurate and aligned with expectations.
• Support intake processes and campaign documentation.
• Monitor and report on email performance; assist with A/B testing and optimization.
• Identify trends and opportunities to improve engagement and efficiency.
• Support reporting requests and performance reviews for stakeholders.
• Perform QA reviews including content validation, link testing, rendering, and accessibility.

Conocimientos

Organization

Project management

Communication

Attention to detail

Multitasking

Educación

Bachelor’s degree in Marketing or related field

Salesforce Marketing Cloud Specialist Certification

Herramientas

Salesforce Marketing Cloud

Knak

Pardot

Descripción del empleo

JOB PURPOSE

The Email Marketing Specialist is a key member of the Email Center of Excellence responsible for executing customer engagement and lifecycle marketing initiatives across multiple brands, business units, and communication programs. This role partners closely with marketing stakeholders to build, test, deploy, monitor, and optimize email communications that support acquisition, onboarding, engagement, retention, loyalty, and reactivation objectives. The Email Marketing Specialist serves as a trusted execution partner, managing campaign production from intake through deployment while ensuring accuracy, brand consistency, quality assurance, and adherence to email marketing best practices. Success in this role requires strong organizational skills, attention to detail, proactive communication, and the ability to manage multiple concurrent projects in a fast-paced environment.

JOB RESPONSIBILITIES

• Email Marketing Execution & Lifecycle Campaign Support (50%)
  • Build, test, and deploy email campaigns, customer journey communications, and lifecycle marketing programs using enterprise marketing platforms and approved content creation tools.
  • Create and maintain email content using Knak, Salesforce Marketing Cloud, and other approved marketing technologies.
  • Configure audience selections, personalization elements, dynamic content, scheduling, and deployment settings.
  • Support customer lifecycle initiatives including onboarding, engagement, retention, loyalty, and reactivation communications.
  • Source, organize, and manage campaign assets while ensuring alignment with brand standards and business requirements.
  • Execute campaigns with a focus on speed, accuracy, scalability, and customer experience.
• Campaign Management & Stakeholder Coordination (25%)
  • Coordinate campaign requirements, timelines, approvals, and deliverables across stakeholders, creative teams, and internal partners.
  • Manage multiple competing priorities and deadlines while maintaining a high level of organization and accountability.
  • Communicate proactively regarding project status, risks, dependencies, and deployment readiness.
  • Ensure campaign details are accurate, complete, and aligned with stakeholder expectations.
  • Support intake processes and campaign documentation requirements.
• Reporting, Testing & Optimization (15%)
  • Monitor and report on email campaign performance using available reporting and analytics tools.
  • Assist with A/B testing initiatives, performance analysis, and optimization efforts.
  • Identify trends, insights, and opportunities to improve engagement, operational efficiency, and campaign effectiveness.
  • Support reporting requests and performance reviews for stakeholders.
• Quality Assurance, Brand Compliance & Continuous Improvement (10%)
  • Perform campaign quality assurance reviews including content validation, link testing, personalization testing, rendering reviews, and accessibility checks.
  • Ensure communications align with brand standards, marketing best practices, and established quality expectations.
  • Maintain knowledge of email marketing trends, platform capabilities, and industry best practices.
  • Recommend process improvements that support operational efficiency and execution excellence.

Required Experience, Skills, and Knowledge

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field; or equivalent relevant work experience.
• Certifications Salesforce Marketing Cloud Specialist Certification required.
• Salesforce Marketing Cloud Administrator Certification preferred.
• Previous Experience Minimum of 3 years of experience in email marketing, digital marketing, campaign execution, or related marketing disciplines.
• Minimum of 1 year of experience managing projects, campaigns, stakeholders, or client relationships.
• Experience building and deploying email marketing campaigns within enterprise marketing platforms.
• Experience supporting customer engagement, lifecycle marketing, or CRM-based marketing initiatives.
• Experience reporting on campaign performance and translating data into actionable insights.
• Knowledge and Skills Experience working with Salesforce Marketing Cloud, Salesforce and/or Account Engagement (Pardot)
• Experience using Knak or comparable content creation and campaign production tools.
• Strong understanding of email marketing best practices, personalization, segmentation, testing methodologies, and customer engagement principles.
• Strong quality assurance skills including content validation, link testing, rendering reviews, and campaign verification.
• Working knowledge of HTML and CSS as it relates to email marketing and template editing.
• Familiarity with CRM data, audience segmentation, and customer communication strategies.
• Excellent organizational, project management, and time management skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, lead meetings, and juggle competing priorities.
• Demonstrated attention to detail and commitment to execution excellence.
• Ability to work independently and proactively within a fast-paced environment.

Helping People Thrive in a Connected World

Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive.

What’s the culture like at Assurant?

Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

AI and Biometric Usage

Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video. Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.

Culture and Values

We work with the world’s top brands to make smart devices simpler. Vehicles last longer. Homes more secure. Problems easier to solve. And we volunteer in communities all over the globe to help the world become a greener, better place. We come from a variety of countries, cultures, and backgrounds. But we’re united by our enduring values of common sense, common decency, uncommon thinking, and uncommon results. So connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive.