LATAM Senior Product Marketing Lead - Crypto & Web3

OKX Group

Argentina

Hybrid

ARS 185,966,000 - 247,954,000

Full time

8 days ago

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Job summary

OKX Group is seeking a Senior Product Marketing Manager for LATAM to shape our go-to-market strategy in crypto and fintech. You will lead region-specific campaigns, tailor product narratives, and drive community-led growth across retail and institutional segments.

Work closely with local GMs, product and marketing teams to localize launches, manage partnerships, and activate influencers. You’ll analyze market trends to inform strategy and measure campaign impact across LATAM.

Qualifications

7+ years of product marketing experience in fintech, crypto, or consumer tech.
Strong knowledge of financial markets and instruments.
Digital marketing expertise tailored to fintech/crypto.
Experience building and scaling crypto-native communities.
Excellent communication and influencing abilities; strategic thinker.
Fluent in English, Spanish, and Portuguese.
Proficient in market research and trend forecasting in digital assets.
Leadership and team-building program experience.

Responsibilities

Build and run GTM campaigns for CeFi and Web3 in LATAM.
Localize launches to resonate with retail and institutional users.
Increase product visibility and user acquisition via campaigns and partnerships.
Adapt global narratives for LATAM market expectations and regulations.
Engage communities, KOLs, and influencers to drive adoption.
Support regional presence through events, meetups, and hackathons.
Collaborate with GMs, BD, and product teams to drive initiatives.
Analyze user insights and market trends to optimize campaigns.
Monitor KPIs and feedback to meet growth and awareness goals.