LATAM Crypto GTM & Growth Marketing Lead

Contentu; Argentina; Remote; ARS 1,200,000 - 2,400,000; Full time

Job summary

Contentu is seeking a Senior Product Marketing lead to architect and execute go-to-market strategies for CeFi and Web3 offerings across Argentina, Brazil and Mexico. The role requires 7+ years in product marketing, with fintech or crypto emphasis, and strong digital and regional growth expertise.

Ideal candidates are fluent in English, Spanish and Portuguese and know how to scale crypto communities through KOLs and influencers.

Qualifications

• 7+ years in product marketing, ideally fintech or crypto.
• Experience building GTM and growth campaigns for crypto products (CeFi, Web3).
• Strong digital marketing skills and regional growth execution across LATAM.
• Experience scaling crypto-native communities with KOLs and influencers.
• Fluency in English, Spanish, and Portuguese.

Responsibilities

• Build and run go-to-market strategies for CeFi and Web3 products.
• Drive growth marketing and community-building initiatives.
• Partner with local GMs and global product teams to align on launches.
• Track adoption KPIs and competitive landscape to inform strategy.
• Perform market and competitor analyses to shape messaging and positioning.

Skills

Go-to-market strategy

Growth marketing

Influencer marketing

Community building

KOL management

Crypto/fintech domain knowledge

Job description

Contentu is seeking a Senior Product Marketing lead to architect and execute go-to-market strategies for CeFi and Web3 offerings across Argentina, Brazil and Mexico. The role requires 7+ years in product marketing, with fintech or crypto emphasis, and strong digital and regional growth expertise.

Ideal candidates are fluent in English, Spanish and Portuguese and know how to scale crypto communities through KOLs and influencers.