LATAM Regional Marketing Lead: Demand Gen & Campaigns

CookUnity; Quilmes; À distance; ARS 92 724 000 - 139 086 000; Plein temps

Résumé du poste

CookUnity regional marketing lead for LATAM is responsible for developing and executing regional strategies to boost brand awareness, demand, and pipeline. The role is hands-on with no direct reports, collaborating closely with global teams to adapt campaigns for local markets.

The ideal candidate brings 4+ years in regional marketing within science-related industries, strong digital, content, and analytics skills, and experience managing budgets and events to drive revenue growth.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field, or an equivalent degree obtained outside the United States.
• Minimum 4+ years of experience in a marketing role within a regional or field marketing capacity in pharmaceutical or science-related industries.
• Demonstrated ability to plan and execute marketing programs end-to-end with full ownership.
• Comprehensive knowledge of digital marketing, demand generation, and campaign analytics.
• Strong content development, copywriting, editing, and proofreading skills.
• Experience creating high-impact presentations and executive communications.
• Familiarity with social media management platforms such as Hootsuite or similar tools.
• Experience using Canva or similar design tools is preferred.
• Working knowledge of AI-enabled productivity and content

Responsabilités

• Develop and implement regional marketing plans aligned with global strategy and business objectives.
• Adapt global campaigns to local market needs, ensuring relevance and effectiveness; localize content for regional audiences.
• Identify regional growth opportunities through market analysis and customer insights.
• Plan, execute, and optimize integrated marketing campaigns (digital, events, content, partnerships).
• Manage the full campaign lifecycle from concept through execution to performance analysis.
• Create and adapt marketing assets including emails, landing pages, presentations, and social media content.
• Ensure consistent messaging and brand positioning across all channels.
• Plan and execute regional events, trade shows, and webinars.
• Represent the company at industry events and networking opportunities.
• Partner closely with sales teams to support lead generation and pipeline development.
• Design and execute targeted programs to create qualified leads and conversions.
• Monitor and report on campaign performance, ROI, and key marketing metrics.
• Act as the key marketing point of contact for regional sales and business teams.
• Work closely with the Global Head of Marketing to align priorities and performance.
• Coordinate with central marketing functions (brand, digital, product marketing).
• Manage the regional marketing budget effectively, ensuring optimal allocation of resources.
• Track spend and report on ROI across initiatives.

Connaissances

Digital marketing

Demand generation

Campaign analytics

Copywriting

Executive presentations

Social media management

Formation

Bachelor's degree in Business/Marketing or related field

Outils

Hootsuite

Canva

Description du poste

CookUnity regional marketing lead for LATAM is responsible for developing and executing regional strategies to boost brand awareness, demand, and pipeline. The role is hands-on with no direct reports, collaborating closely with global teams to adapt campaigns for local markets.

The ideal candidate brings 4+ years in regional marketing within science-related industries, strong digital, content, and analytics skills, and experience managing budgets and events to drive revenue growth.