LATAM Regional Marketing Lead - Demand Gen & Campaigns

Lever, Inc.; Buenos Aires; Remote; ARS 50,548,000 - 67,397,000; Full time

Job summary

Lever, Inc. is seeking a Regional Marketing Lead for LATAM to develop and execute region-specific marketing strategies. The role focuses on increasing brand awareness, generating demand, and supporting revenue growth as an individual contributor with no direct reports.

You will collaborate with global teams, manage regional campaigns, assets, events, and ROI tracking, and coordinate with sales to optimize the regional pipeline.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 4+ years of experience in marketing, regional or field marketing in pharmaceutical or science-related industries.
• Proven ability to plan and execute end-to-end marketing programs with ownership.
• Strong knowledge of digital marketing, demand generation, and campaign analytics.
• Excellent content development, copywriting, editing, and proofreading skills.
• Experience creating high-impact presentations and executive communications.
• Familiarity with social media management platforms such as Hootsuite or similar.
• Experience using Canva or similar design tools.

Responsibilities

• Strategic Planning & Execution: Develop and implement regional marketing plans aligned with global strategy and objectives.
• Adapt global campaigns to local market needs and localize content for regional audiences.
• Identify regional growth opportunities through market analysis and customer insights.

Job description

Lever, Inc. is seeking a Regional Marketing Lead for LATAM to develop and execute region-specific marketing strategies. The role focuses on increasing brand awareness, generating demand, and supporting revenue growth as an individual contributor with no direct reports.

You will collaborate with global teams, manage regional campaigns, assets, events, and ROI tracking, and coordinate with sales to optimize the regional pipeline.