LATAM Regional Marketing Lead - Demand & Growth

SPI Pharma, Inc.; Buenos Aires; On-site; ARS 27,240,000 - 45,400,000; Full time

Job summary

SPI Pharma, Inc. is seeking a hands-on Regional Marketing Lead for LATAM to develop and execute regional strategies that align with global marketing.

You will drive demand generation, manage campaigns end-to-end, and collaborate with sales and global teams to localize content and messaging. The role requires at least 4+ years in regional marketing within pharma/science sectors, strong digital and analytics skills, and the ability to travel within the region.

Qualifications

• Bachelor's degree in Business or Marketing, or equivalent.
• 4+ years in regional/field marketing in pharma or science sectors.
• Experience end-to-end marketing programs with ownership.
• Strong digital marketing, demand generation, and analytics.
• Proficient content creation and executive communications.

Responsibilities

• Develop and execute regional marketing plans aligned with global strategy.
• Plan and optimize integrated campaigns across digital, events, content, and partnerships.
• Collaborate with global teams to localize content and messaging.
• Manage regional events, trade shows, and webinars.
• Partner with sales to drive demand and pipeline growth.
• Oversee regional budget and measure ROI.

Skills

Regional marketing

Strategic planning

Campaign management

Demand generation

Content development

Executive communication

Public speaking

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing

Tools

Hootsuite

Canva

Microsoft Copilot

Adobe AI

Job description

SPI Pharma, Inc. is seeking a hands-on Regional Marketing Lead for LATAM to develop and execute regional strategies that align with global marketing.

You will drive demand generation, manage campaigns end-to-end, and collaborate with sales and global teams to localize content and messaging. The role requires at least 4+ years in regional marketing within pharma/science sectors, strong digital and analytics skills, and the ability to travel within the region.