LATAM Regional Marketing Lead — Copy & Campaigns

Mate&Work

Buenos Aires

Presencial

ARS 50.083.000 - 77.908.000

Jornada completa

Hace 3 días

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Descripción de la vacante

Mate&Work seeks a Regional Marketing Lead for LATAM to develop and execute regional strategies, aligning with global marketing. This hands-on role requires collaboration with global teams and no direct reports, focusing on demand generation and brand awareness across Latin America.

You will adapt campaigns to local markets, manage budgets, and partner with sales to drive pipeline. Travel up to 30% is expected.

Formación

Bachelor's degree in Business, Marketing, or related field or equivalent.
4+ years in regional/field marketing in pharma or science-related industries.
End-to-end marketing program ownership with global alignment.
Digital marketing, demand generation, and campaign analytics proficiency.
Strong content development, copywriting, editing, and proofreading skills.

Responsabilidades

Develop and implement regional marketing plans aligned with global strategy and objectives.
Localize global campaigns for regional needs and collaborate with global teams.
Plan, execute, and optimize integrated marketing campaigns (digital, events, content, partnerships).
Manage full campaign lifecycle from concept to performance analysis.
Create marketing assets including emails, landing pages, presentations, and social content.
Ensure consistent messaging and brand positioning across channels.
Plan regional events, trade shows, and webinars; represent the company at events.