LATAM Growth Marketing & Ecommerce Lead

Hire Hangar, Inc.; Quilmes; Remote; ARS 1,500,000 - 2,300,000; Full time

Job summary

Skydance is seeking a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports’ digital products in Spanish-speaking Latin America. You’ll manage platforms like YouTube, Instagram, TikTok, Facebook and X, focusing first on Argentina, Mexico and Chile with potential expansion to other markets.

The role requires strong analytics, stakeholder collaboration and a strategic, data-driven mindset to optimize reach, revenue and audience engagement across regional teams.

Qualifications

• At least 7 years of experience in digital/social media.
• Advanced English and Spanish.
• Strong analytical skills: comfortable with Excel, data visualization and social analytics tools (Sprout Social, Rival IQ or similar).
• Solid knowledge of football and the sports media market in Spanish-speaking Latin America.
• Strong storytelling and presentation skills (PowerPoint).

Responsibilities

• Define KPIs and targets per country, platform and product/program (engagement, watch time, revenue).
• Build and maintain dashboards with daily performance visibility for local newsrooms and regional leadership.
• Lead a structured testing agenda with hypotheses and learnings; scale what works across markets.
• Run regular performance reviews with content teams; promote AI to gain efficiency.
• Be the main contact with platforms for LATAM and manage deals and issues.
• Act as digital contact with rights holders on content protection and platform guidelines.
• Partner with ad sales and content teams to grow digital revenue; lead live broadcasts on digital platforms.
• Provide data to support acquisitions, and build cross-promotion programs.

Skills

Digital & social media

Advanced English

Advanced Spanish

Analytical skills

PowerPoint

Football knowledge

Storytelling

Education

Degree in marketing, communication, business or related field

Equivalent experience

Tools

Sprout Social

Rival IQ

Excel

Job description

Skydance is seeking a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports’ digital products in Spanish-speaking Latin America. You’ll manage platforms like YouTube, Instagram, TikTok, Facebook and X, focusing first on Argentina, Mexico and Chile with potential expansion to other markets.

The role requires strong analytics, stakeholder collaboration and a strategic, data-driven mindset to optimize reach, revenue and audience engagement across regional teams.