LATAM Digital Product Manager – Growth & Monetization

Ai World Congress; Quilmes; A distancia; ARS 1.800.000 - 3.000.000; Jornada completa

Descripción de la vacante

Skydance’s TNT Sports LATAM team seeks a Manager, Digital Product to drive performance, growth and monetization of our Spanish-speaking Latin American digital products. You will manage YouTube, Instagram, TikTok, Facebook and X, starting with Argentina, Mexico and Chile, and expand to additional markets.

You will leverage data from multiple platforms to guide business decisions, partner with local content teams, and provide regional insights to optimize audience engagement and revenue.

Formación

• At least 7 years of experience in digital/social media.
• Advanced English and Spanish.
• Strong analytical skills: comfortable working with Excel, data visualization and social analytics tools (Sprout Social, Rival IQ or similar).
• Solid knowledge of football and the sports media market in Spanish-speaking Latin America.
• Strong storytelling and presentation skills (PowerPoint).

Responsabilidades

• Define KPIs and targets per country, platform and product/program (engagement, watch time, revenue), using a common framework that allows comparison across markets.
• Build and maintain reliable, automated dashboards with daily performance visibility for local newsrooms and regional leadership; ensure data consistency across tools and countries.
• Lead a structured testing agenda with clear hypotheses, goals and learnings, scaling what works from one market to the others.
• Run regular performance reviews with the content teams in each country, turning data into concrete actions; promote the use of AI to gain efficiency.
• Be the main point of contact with platforms such as Google/YouTube, Meta and TikTok for Spanish-speaking Latin America, working with their local and regional teams.

Conocimientos

Digital analytics

Advanced English & Spanish

Data visualization

Football/sports knowledge

Presentation skills

Educación

Degree in marketing, communication, business, data or related field

Herramientas

Sprout Social

Rival IQ

Excel

PowerPoint

Descripción del empleo

Skydance’s TNT Sports LATAM team seeks a Manager, Digital Product to drive performance, growth and monetization of our Spanish-speaking Latin American digital products. You will manage YouTube, Instagram, TikTok, Facebook and X, starting with Argentina, Mexico and Chile, and expand to additional markets.

You will leverage data from multiple platforms to guide business decisions, partner with local content teams, and provide regional insights to optimize audience engagement and revenue.