LATAM Growth & Monetization Manager

Atomic Hr; Buenos Aires; Remote; ARS 139,086,000 - 200,903,000; Full time

Job summary

Skydance seeks a results-driven Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports’ digital products in Spanish-speaking Latin America. You will oversee YouTube, Instagram, TikTok, Facebook and X, initially targeting Argentina, Mexico and Chile with potential expansion to other markets.

You’ll define KPIs, build dashboards, run testing programs, and collaborate with platforms, rights holders and commercial teams to maximize revenue and audience engagement

Qualifications

• At least 7 years of experience in digital/social media.
• Advanced English and Spanish.
• Strong analytical skills: comfortable working with Excel, data visualization and social analytics tools (Sprout Social, Rival IQ or similar).
• Solid knowledge of football and the sports media market in Spanish-speaking Latin America.
• Strong storytelling and presentation skills (PowerPoint).

Responsibilities

• Define KPIs and targets per country, platform and product/program (engagement, watch time, revenue.), using a common framework that allows comparison across markets.
• Build and maintain reliable, automated dashboards with daily performance visibility for local newsrooms and regional leadership; ensure data consistency across tools and countries.
• Lead a structured testing agenda with clear hypotheses, goals and learnings, scaling what works from one market to the others.
• Run regular performance reviews with the content teams in each country, turning data into concrete actions; promote the use of AI to gain efficiency.
• Be the main point of contact with platforms such as Google/YouTube, Meta and TikTok for Spanish-speaking Latin America, working with their local and regional teams: manage existing deals and joint projects, access beta features, and elevate bugs and technical issues affecting operations.
• Act as the digital point of contact with rights holders and competitions (e.g. CONMEBOL and local leagues) on topics such as content protection, anti-piracy, geo-restrictions, digital rights usage and platform guidelines.
• Partner with ad sales and content teams to grow digital revenue.
• Lead the product side of live broadcasts on digital platforms - including regional CONMEBOL lives with audiences across South America - from setup, geo-targeting and real-time monitoring to post-event analysis.
• Follow digital, platform and audience trends in sports and entertainment across Latin America, identifying local differences in consumption and translating them into insights and new opportunities for TNT Sports' products and content.
• Ensure the quality and consistency of TNT Sports' digital presence in each country (profiles, featured content, publishing timing), partnering with local content teams to act quickly on opportunities.
• Map audience opportunities in countries without a local TNT Sports structure reached through regional competitions, and support the evaluation of expansion to new markets.
• Provide local ad sales teams with data on high-performing content and digital packages for advertisers and sponsors, including regional/multi-country packages; support commercial workshops and sales presentations.
• Support the acquisitions team with business cases and BPs for digital rights in the region.
• Build institutional presentations and measure cross-promotion results.

Skills

Digital & Social Media

Analytical skills

PowerPoint

Advanced English

Advanced Spanish

Portuguese (intermediate)

Education

Degree in marketing, communication, business, data or related field

Tools

Sprout Social

Rival IQ

Job description

Skydance seeks a results-driven Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports’ digital products in Spanish-speaking Latin America. You will oversee YouTube, Instagram, TikTok, Facebook and X, initially targeting Argentina, Mexico and Chile with potential expansion to other markets.

You’ll define KPIs, build dashboards, run testing programs, and collaborate with platforms, rights holders and commercial teams to maximize revenue and audience engagement