LATAM Digital Growth Marketing Lead

Hire Hangar, Inc.; Quilmes; Remote; ARS 184,482,000 - 276,723,000; Full time

Job summary

Skydance seeks a Manager, Digital Product LATAM to drive performance, growth and monetization of TNT Sports' digital products in Spanish-speaking Latin America, overseeing platforms like YouTube, Instagram, TikTok, Facebook and X. Initial focus markets: Argentina, Mexico and Chile.

The role leads KPI definition, dashboards, testing, and cross-country collaboration with platforms and rights holders, leveraging AI to optimize operations and outcomes across multiple markets.

Qualifications

• At least 7 years of experience in digital/social media.
• Advanced English and Spanish.
• Strong analytical skills: Excel, data visualization and social analytics tools (Sprout Social, Rival IQ or similar).
• Solid knowledge of football and the sports media market in Spanish-speaking Latin America.
• Strong storytelling and presentation skills (PowerPoint).

Responsibilities

• Define KPIs and targets per country, platform and product/program (engagement, watch time, revenue.), using a common framework that allows comparison across markets.
• Build and maintain reliable, automated dashboards with daily performance visibility for local newsrooms and regional leadership; ensure data consistency across tools and countries.
• Lead a structured testing agenda with clear hypotheses, goals and learnings, scaling what works from one market to the others.
• Run regular performance reviews with the content teams in each country, turning data into concrete actions; promote the use of AI to gain efficiency.

Skills

Digital & social media strategy

Analytics & data tools

Excel & data visualization

English & Spanish fluency

Storytelling & presentation

Football/sports media knowledge

Project management

Education

Degree in marketing, communication, business or related field

Tools

Sprout Social

Rival IQ

Excel

PowerPoint

Job description

Skydance seeks a Manager, Digital Product LATAM to drive performance, growth and monetization of TNT Sports' digital products in Spanish-speaking Latin America, overseeing platforms like YouTube, Instagram, TikTok, Facebook and X. Initial focus markets: Argentina, Mexico and Chile.

The role leads KPI definition, dashboards, testing, and cross-country collaboration with platforms and rights holders, leveraging AI to optimize operations and outcomes across multiple markets.