LatAm Digital Product Lead — AI, Data & Growth
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Résumé du poste
Skydance seeks a Manager, Digital Product LATAM to drive performance, growth and monetization of TNT Sports’ digital products across Spanish-speaking Latin America. You will manage platforms like YouTube, Instagram, TikTok, with initial focus on Argentina, Mexico and Chile, expanding to other markets as needed.
You will work with local teams to translate data into actionable business decisions, build dashboards, optimize platform partnerships and grow regional audiences while supporting regional
Qualifications
- 7+ years of experience in digital/social media
- Advanced English and Spanish
- Strong analytical skills with Excel and social analytics tools
- Solid knowledge of football/sports media market in LATAM
- Strong storytelling and presentation skills (PowerPoint)
Responsabilités
- Define KPIs and targets per country, platform and product to enable cross-market comparability.
- Build and maintain automated dashboards with daily performance visibility for newsrooms and leadership.
- Lead a structured testing agenda and scale successful experiments across markets.
- Partner with platforms and rights holders to optimize distribution and guardrails across LATAM.
- Drive digital monetization, live product management and regional audience insights.
Connaissances
Formation
Outils
Description du poste
Skydance seeks a Manager, Digital Product LATAM to drive performance, growth and monetization of TNT Sports’ digital products across Spanish-speaking Latin America. You will manage platforms like YouTube, Instagram, TikTok, with initial focus on Argentina, Mexico and Chile, expanding to other markets as needed.
You will work with local teams to translate data into actionable business decisions, build dashboards, optimize platform partnerships and grow regional audiences while supporting regional
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