LATAM AI-Powered Digital Growth Manager

BairesDev; Quilmes; Hybrid; ARS 138,361,000 - 199,855,000; Full time

Job summary

Skydance, a leading global media company, seeks a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports' digital products across Spanish-speaking LATAM. You will oversee platforms like YouTube, Instagram, TikTok, Facebook and X, with initial focus on Argentina, Mexico and Chile.

You will build dashboards, drive monetization, partner with platforms and rights holders, and guide market-specific strategies to maximize engagement and revenue.

Qualifications

• At least 7 years of experience in digital/social media.
• Strong analytical skills with Excel and data visualization tools.
• Fluent English and Spanish; excellent storytelling and presentation abilities.

Responsibilities

• Define KPIs and targets per country, platform and product/program.
• Build and maintain dashboards with daily performance visibility.
• Lead a structured testing agenda with hypotheses and learnings.
• Run performance reviews with content teams and promote AI use for efficiency.
• Be the main contact with platforms (YouTube, Meta, TikTok) for LATAM.
• Coordinate with rights holders on content protection and platform guidelines.
• Grow digital revenue with ad sales and content teams; lead live broadcast product efforts.
• Monitor market trends and ensure consistent digital presence across countries.
• Provide data for regional ad sales, support acquisitions with business cases.
• Create institutional presentations and measure cross-promotion results.

Skills

Advanced English

Spanish

Analytics

Excel

Data visualization

Social analytics tools

Storytelling

PowerPoint

Education

Degree in marketing, communication, business, data or related field

Tools

Sprout Social

Rival IQ

Job description

Skydance, a leading global media company, seeks a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports' digital products across Spanish-speaking LATAM. You will oversee platforms like YouTube, Instagram, TikTok, Facebook and X, with initial focus on Argentina, Mexico and Chile.

You will build dashboards, drive monetization, partner with platforms and rights holders, and guide market-specific strategies to maximize engagement and revenue.