AI-Driven LATAM Digital Growth Lead

BairesDev; Buenos Aires; Hybrid; ARS 138,361,000 - 184,482,000; Full time

Job summary

Skydance is seeking a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports' digital products across Spanish-speaking Latin America. The role manages platforms like YouTube, Instagram, TikTok, Facebook and X, with initial focus on Argentina, Mexico and Chile and potential expansion to other markets.

The ideal candidate has 7+ years in digital/social media, strong analytics, and fluency in English and Spanish, plus proven storytelling and cross-market

Qualifications

• At least 7 years of experience in digital/social media.
• Advanced English and Spanish.
• Strong analytical skills: Excel, data visualization and social analytics tools.
• Solid knowledge of football and the sports media market in Spanish-speaking Latin America.
• Strong storytelling and presentation skills (PowerPoint).

Responsibilities

• Define KPIs and targets per country, platform and product/program.
• Build automated dashboards with daily performance visibility for local newsrooms and regional leadership.
• Lead a structured testing agenda and scale what works across markets.
• Run regular performance reviews with content teams and promote AI-driven efficiency.
• Be the main contact with platforms like YouTube, Meta and TikTok for LATAM.
• Provide local ad sales with data on high-performing content and digital packages.
• Lead the product side of live broadcasts on digital platforms and regional CONMEBOL lives.
• Map audience opportunities and support expansion to new markets.

Skills

Digital media

Analytics

English & Spanish

Storytelling

Presentation skills

Excel / data viz tools

Education

Marketing/communications/business degree or equivalent

Tools

Sprout Social

Rival IQ

Excel

PowerPoint

Job description

Skydance is seeking a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports' digital products across Spanish-speaking Latin America. The role manages platforms like YouTube, Instagram, TikTok, Facebook and X, with initial focus on Argentina, Mexico and Chile and potential expansion to other markets.

The ideal candidate has 7+ years in digital/social media, strong analytics, and fluency in English and Spanish, plus proven storytelling and cross-market