GTM Innovation Lead: Content, AI & Growth Strategy

The Coca-Cola Company; Buenos Aires; Presencial; ARS 137.157.000 - 198.116.000; Jornada completa

Descripción de la vacante

EY’s Global Delivery Services seeks a Go-to-Market Excellence & Innovation Specialist to manage medium-complexity GTM content projects and drive AI-enabled experiences that accelerate client growth.

You will lead multidisciplinary initiatives, partner with cross-functional teams, and apply structured project management along with GenAI insights to improve quality and outcomes. EY fosters an inclusive culture with global opportunities.

Formación

• Experience delivering medium-to-high complexity GTM content projects.
• Knowledge of project management methodologies.
• Understanding of EY GTM strategy and Demand Generation.
• Strong written and verbal communication.
• Experience with GenAI tools.

Responsabilidades

• Manage medium-complexity GTM content projects from initiation to delivery.
• Contribute to delivery of high-complexity projects within core teams.
• Apply structured project management to scope, plan, execute and close.
• Design reporting frameworks and KPIs to track pipeline impact.
• Collaborate across functions to refine ideas and progress solutions.
• Leverage GenAI and analytics to enhance quality and delivery.
• Support a high-performing, inclusive team culture.

Conocimientos

Project management

GenAI tools

Stakeholder management

Executive presence

Communication

Herramientas

Adobe CMS

Workfront

EYQ tools

Copilot

Descripción del empleo

EY’s Global Delivery Services seeks a Go-to-Market Excellence & Innovation Specialist to manage medium-complexity GTM content projects and drive AI-enabled experiences that accelerate client growth.

You will lead multidisciplinary initiatives, partner with cross-functional teams, and apply structured project management along with GenAI insights to improve quality and outcomes. EY fosters an inclusive culture with global opportunities.