GTM Innovation Lead — Assistant Director

EY; Argentina; On-site; ARS 1,200,000 - 2,000,000; Full time

Job summary

EY Global Delivery Services in Buenos Aires, Argentina, is seeking a GTM Excellence & Innovation Specialist (Assistant Director) to lead go-to-market content initiatives and drive AI-powered experiences. You will partner with Demand Gen and CoE teams to deliver high-impact assets and programs aligned with client growth priorities.

You will apply project management methodologies, design reporting frameworks, and advance content quality with GenAI tools while nurturing a collaborative,

Qualifications

• Proven experience in managing medium to high-complexity GTM content projects.
• Strong knowledge of project management methodologies and stakeholder alignment.
• Excellent verbal and written communication with senior stakeholders.
• Experience using GenAI tools to enhance content quality and delivery.
• Advanced proficiency with Microsoft Office and content management tools.

Responsibilities

• Manage medium-complexity GTM content projects from initiation to delivery.
• Contribute to high-complexity projects within core teams.
• Apply structured project management to scope, plan, execute and close.
• Design KPIs and reporting to track pipeline impact and quality.
• Collaborate across functions to refine ideas and progress solutions.
• Leverage GenAI and analytics to enhance content delivery.
• Foster an inclusive, high-performing team culture.

Skills

Project management

Stakeholder management

Communication

GenAI tools

Microsoft Office

Tools

Adobe CMS

Workfront

Copilot / EY GenAI tools

Job description

EY Global Delivery Services in Buenos Aires, Argentina, is seeking a GTM Excellence & Innovation Specialist (Assistant Director) to lead go-to-market content initiatives and drive AI-powered experiences. You will partner with Demand Gen and CoE teams to deliver high-impact assets and programs aligned with client growth priorities.

You will apply project management methodologies, design reporting frameworks, and advance content quality with GenAI tools while nurturing a collaborative,