Go-to-market Content Development - Assistant Director - EY Global Delivery Services

EY; Buenos Aires; Presencial; ARS 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

EY is seeking a GTM Content Development Specialist to source, develop and activate high‑quality go‑to‑market assets aligned with client growth priorities. You will apply best practices, leverage GenAI, and integrate analytics to deliver relevant content and curated experiences for senior client stakeholders.

In this role, you will collaborate across Clients & Industries to support content development, ensure accessibility, and help shape the CoE products and services while upholding governance

Formación

• Experience delivering GTM content and assets that drive pipeline growth.
• Ability to articulate the value of go-to-market content to sales and clients.
• Strong collaboration across cross-functional teams and geographies.

Responsabilidades

• Project manage end-to-end content development initiatives aligned with client growth priorities.
• Curate and activate GTM content and experiences for client stakeholders.
• Contribute to shaping CoE products and services for growth of capabilities.
• Collaborate with multiple EY functions to support content development.
• Apply governance standards to maintain consistency and quality.
• Utilize GenAI and analytics tools to enhance content creation and performance.
• Foster a high-performing, inclusive team culture.

Conocimientos

Go-to-market

Demand generation

GenAI tools

Content management

Adobe CMS

Workfront

Stakeholder management

Herramientas

Adobe CMS

Workfront

Descripción del empleo

GTM Content Development Specialist (Assistant Director)

Within EY’s Clients & Industries function, the Demand Generation team is responsible for driving dynamic pipeline growth and customer acquisition through meticulously curated experiences, events, content, and activation strategies tailored to our strategic relationships and channels. Our approach is aligned with EY’s brand, market insights, priority initiatives, and client purchasing behaviors—ensuring we foster meaningful customer growth from an industry perspective.

Go‑to‑Market Content Center of Excellence (CoE)

The CoE plays a pivotal role in delivering high‑quality assets, curated experiences, and activation programs that showcase EY’s capabilities and enable impactful client interactions. The CoE fuels sales experiences through frictionless, AI‑powered content management.

As a GTM Content Development Specialist, you will source, develop and activate high‑quality go‑to‑market assets aligned with client growth priorities. By applying and identifying best practices, leveraging emerging technologies, and integrating GenAI, you’ll deliver relevant, engaging content and curated experiences.

Key Responsibilities

• Project manage and execute end‑to‑end content development initiatives aligned with client growth priorities.
• Curate and activate go‑to‑market content and experiences to ensure they are relevant, intuitive and easily accessible for client stakeholders.
• Contribute to shaping the CoE products and services, elevating ideas for improvement, optimization and growth of capabilities.
• Collaborate across Clients & Industries and partner functions (e.g., Industries, Accounts, Regions, SLs, G&I, BMC, Technology) to support content development and refinement.
• Apply governance standards and best practices to maintain consistency and quality.
• Use GenAI and analytics tools to enhance content creation and optimize performance.
• Contribute to a high‑performing, inclusive team culture that supports growth and development for all members.

Skills & Attributes

• Solid understanding of EY’s go‑to‑market strategy and the role of Demand Generation in driving business growth.
• Experience supporting Sector, Solutions, and Big Bets initiatives through sales enablement and content execution.
• Ability to clearly communicate the value of go‑to‑market assets and curated experiences to support sales and pipeline generation.
• Strong executive presence and consultative approach, with a track record of building and maintaining senior‑level relationships.
• Excellent project coordination skills with strong attention to detail and deadlines.
• Strong verbal and written communication, with the ability to produce polished, stakeholder‑ready deliverables.
• Advanced proficiency with Microsoft Office suite, GenAI tools (EYQ skills, Copilot, etc) and EY’s content management tools (Adobe CMS, Workfront, etc).
• Collaborative mindset and ability to work effectively across teams and geographies.

What We Look For

• Hands‑on experience delivering content that drives measurable business outcomes.
• Expertise across the content lifecycle, including:
  • Planning and gap analysis
  • Sourcing, creation and co‑creation
  • Storytelling, storyboarding and editorial review
  • Curation and performance tracking
• Adept at working with stakeholders to align content initiatives with business priorities and client issues.
• Skilled using analytics and performance metrics to assess content effectiveness and inform improvements.
• Strong collaboration skills to engage stakeholders and teams across Clients & Industries to refine opportunities and approaches.
• Adaptability and a growth mindset to evolve practices for better results.

Ideally You Will Also

Bring substantial experience operating in a fast‑paced, complex environment, where you’ve project managed cross‑functional initiatives, executed strategic content planning, and championed process and quality improvements. Ideally you will also have hands‑on experience leveraging GenAI tools and other emerging technologies to enhance deliverables and processes.

What We Offer You

At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment, and fuel your extraordinary talents in a diverse and inclusive culture of globally connected teams.