Director, GTM Content & Activation

EY; Buenos Aires; Presencial; ARS 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

EY is seeking a GTM Content Development Specialist to source, develop and activate high‑quality go‑to‑market assets aligned with client growth priorities. You will apply best practices, leverage GenAI, and integrate analytics to deliver relevant content and curated experiences for senior client stakeholders.

In this role, you will collaborate across Clients & Industries to support content development, ensure accessibility, and help shape the CoE products and services while upholding governance

Formación

• Experience delivering GTM content and assets that drive pipeline growth.
• Ability to articulate the value of go-to-market content to sales and clients.
• Strong collaboration across cross-functional teams and geographies.

Responsabilidades

• Project manage end-to-end content development initiatives aligned with client growth priorities.
• Curate and activate GTM content and experiences for client stakeholders.
• Contribute to shaping CoE products and services for growth of capabilities.
• Collaborate with multiple EY functions to support content development.
• Apply governance standards to maintain consistency and quality.
• Utilize GenAI and analytics tools to enhance content creation and performance.
• Foster a high-performing, inclusive team culture.

Conocimientos

Go-to-market

Demand generation

GenAI tools

Content management

Adobe CMS

Workfront

Stakeholder management

Herramientas

Adobe CMS

Workfront

Descripción del empleo

EY is seeking a GTM Content Development Specialist to source, develop and activate high‑quality go‑to‑market assets aligned with client growth priorities. You will apply best practices, leverage GenAI, and integrate analytics to deliver relevant content and curated experiences for senior client stakeholders.

In this role, you will collaborate across Clients & Industries to support content development, ensure accessibility, and help shape the CoE products and services while upholding governance