Go-to-Market Content Lead — Growth & Activation

Ernst & Young Advisory Services Sdn Bhd; Argentina; Presencial; ARS 1.000.000 - 1.800.000; Jornada completa

Descripción de la vacante

EY Global Delivery Services is seeking a GTM Content Development Specialist (Supervising Associate) to support sourcing, development, and activation of high-quality go-to-market assets aligned with client growth priorities. You will ensure deliverables meet standards and contribute to go-to-market activities.

The role emphasizes governance, content lifecycle management, and collaboration with EY teams across regions to optimize experiences and client interactions through GenAI-enabled insights.

Formación

• Experience aligning content with go-to-market strategy and Demand Generation products & services.
• Experience supporting content execution for Sector, Solutions, or Big Bets initiatives in line with business priorities.
• Ability to articulate the purpose and use of go-to-market assets and experiences delivered by the CoE.
• Strong organizational and coordination capabilities with attention to deadlines.
• Excellent written and verbal communication for stakeholder-ready deliverables.
• Proficiency with Microsoft Office and EY content tools.

Responsabilidades

• Plan and execute content requests including asset development and campaigns.
• Contribute to content development aligned with client growth priorities.
• Assist in curating and activating content for client experiences.
• Apply governance standards to maintain quality and consistency.
• Use GenAI and analytics to support content creation and performance tracking.
• Collaborate across functions and geographies to refine content.
• Contribute to a high-performing, inclusive team culture.

Conocimientos

GTM strategy knowledge

Demand Generation content experience

Content development planning

Stakeholder collaboration

GenAI tools usage

Content lifecycle understanding

Cross-functional teamwork

Herramientas

GenAI tools (EYQ, Copilot)

Adobe CMS

Workfront

Descripción del empleo

EY Global Delivery Services is seeking a GTM Content Development Specialist (Supervising Associate) to support sourcing, development, and activation of high-quality go-to-market assets aligned with client growth priorities. You will ensure deliverables meet standards and contribute to go-to-market activities.

The role emphasizes governance, content lifecycle management, and collaboration with EY teams across regions to optimize experiences and client interactions through GenAI-enabled insights.