Crypto Growth & Product Marketing Manager

Binance; Buenos Aires; Remote; ARS 121,115,000 - 211,951,000; Full time

Job summary

Binance is seeking a growth-focused marketer to shape go-to-market strategies across products and regions. You will define goals, audience, positioning and messaging, and drive executable growth initiatives to achieve business outcomes.

Collaborating with marketing, product and regional teams, you will translate market insights into campaigns that boost metrics while leading cross-functional efforts and championing experimentation in a fast-paced fintech environment.

Qualifications

• Experience in cryptocurrency space and community engagement.
• Proven launches and marketing campaigns driving business results.
• Collaborative leadership and cross-functional influence.
• Strong business acumen; experience with LTV and incrementality.
• Ability to synthesize insights to influence decisions.
• Strategic and operational excellence; meets objectives.
• Exceptional written and verbal communication with stakeholders.

Responsibilities

• Drive go-to-market strategy across Binance products.
• Define goals, audience, positioning, and messaging; drive growth.
• Collaborate with marketing and regional teams to hit priorities.
• Gather competitive, market, and customer insights to inform plans.
• Be customer-obsessed and voice of market.
• Launch insights-driven programs to influence metrics.
• Champion marketing experimentation and scalable programs.

Skills

Crypto space

Marketing campaigns

Cross-functional leadership

LTV and incrementality

Insights synthesis

Strategy and operations

Excellent communication

Job description

Binance is seeking a growth-focused marketer to shape go-to-market strategies across products and regions. You will define goals, audience, positioning and messaging, and drive executable growth initiatives to achieve business outcomes.

Collaborating with marketing, product and regional teams, you will translate market insights into campaigns that boost metrics while leading cross-functional efforts and championing experimentation in a fast-paced fintech environment.