Growth-Driven DTC Email & SMS Lead (Shopify + Klaviyo)

Zulay Kitchen; Argentina; Remote; ARS 89.306.977 - 133.960.466; Vollzeit

Zusammenfassung

Zulay Kitchen is seeking an experienced DTC Email & SMS Marketing Manager to own our retention program from strategy through execution. You will design and optimize lifecycle flows, drive revenue, and partner with creative and ecommerce teams to scale high-volume campaigns.

You'll manage Klaviyo and SMS campaigns, develop segmentation strategies, run A/B tests, and improve deliverability. Remote-friendly role for an energetic growth marketer focused on KPI-driven results.

Qualifikationen

• 3+ years of email and SMS marketing for DTC ecommerce brands.
• Expert knowledge of Klaviyo.
• Strong experience with Shopify.
• Proven track record growing email and SMS revenue.
• Deep understanding of customer lifecycle marketing.
• Experience building advanced email and SMS automations.
• Strong analytical skills with data-driven decisions.
• Experience with segmentation and personalization.
• Excellent copywriting instincts for conversion-focused marketing.
• Comfortable working in a fast-paced, performance-driven environment.

Aufgaben

• Own the entire email and SMS marketing channels
• Build, launch, and optimize Klaviyo email and SMS flows from scratch
• Create and manage daily/weekly promotional email and SMS campaigns
• Develop lifecycle marketing strategies for customer acquisition and retention
• Build and optimize: Welcome Series
• Browse Abandonment
• Cart Abandonment
• Checkout Abandonment
• Post-Purchase
• Cross-Sell & Upsell
• Review Requests
• VIP & Loyalty Flows
• Create customer segmentation strategies
• Improve deliverability, inbox placement, and SMS performance
• Perform ongoing A/B testing across subject lines, offers, copy, design, timing, segmentation, and SMS messaging
• Analyze campaign performance and continuously improve revenue, CTR, CVR, LTV, and subscriber engagement
• Coordinate product launches, seasonal promotions, and major sales events
• Work with designers and copywriters to produce high-converting email and SMS creatives
• Manage the email and SMS marketing calendars
• Own email and SMS revenue and lifecycle marketing KPIs

Kenntnisse

Email marketing

SMS marketing

Lifecycle marketing

A/B testing

Data-driven decisions

Copywriting for conversion

Segmentation & personalization

Analytics

Tools

Klaviyo

Shopify

GA4

Northbeam

Jobbeschreibung

Zulay Kitchen is seeking an experienced DTC Email & SMS Marketing Manager to own our retention program from strategy through execution. You will design and optimize lifecycle flows, drive revenue, and partner with creative and ecommerce teams to scale high-volume campaigns.

You'll manage Klaviyo and SMS campaigns, develop segmentation strategies, run A/B tests, and improve deliverability. Remote-friendly role for an energetic growth marketer focused on KPI-driven results.