Digital Ads Optimization Specialist

Sunny Homes Llc; Buenos Aires; Hybrid; ARS 61,777,000 - 100,388,000; Full time

Job summary

Cognizant is seeking an Optimization Representative to help advertisers improve digital campaign performance through data-driven recommendations. You will work with Account Managers, Strategists, and clients across global markets in a hybrid role based in Buenos Aires.

The position emphasizes Excel-based reporting, analytics, and cross-functional collaboration to deliver strategic insights and measurable results.

Qualifications

• Experience in digital marketing or customer experience roles with data-driven campaigns.
• Strong proficiency in MS Excel for reporting and analysis.
• Familiarity with online channels and ad platforms like Google Ads.

Responsibilities

• Drive digital marketing activities to enhance customer service and online engagement.
• Analyze customer data to identify trends and improvement opportunities.
• Create detailed campaign performance reports using advanced Excel functions.
• Collaborate with marketing and customer service to design user-friendly touchpoints.
• Monitor metrics to ensure campaigns support satisfaction and retention.

Skills

MS Excel

Education

Bachelor's degree (Marketing)

Tools

Google Ads

Google Analytics

Google Tag Manager

Google Workspace

Job description

Cognizant is seeking an Optimization Representative to help advertisers improve digital campaign performance through data-driven recommendations. You will work with Account Managers, Strategists, and clients across global markets in a hybrid role based in Buenos Aires.

The position emphasizes Excel-based reporting, analytics, and cross-functional collaboration to deliver strategic insights and measurable results.