Bilingual Digital Ads Optimization Specialist

1801 Haleon Argentina S.A.; Quilmes; Hybrid; ARS 1,339,000 - 2,120,000; Full time

Job summary

Cognizant is seeking an Optimization Representative to help advertisers improve campaign performance through data-driven recommendations and strategic account optimization. You will collaborate with Account Managers, Strategists, and clients across multiple global markets in a hybrid Buenos Aires role.

You will optimize campaigns across Search, Display, Video, Shopping, and App, analyze performance data, and provide strategic insights while ensuring high-quality deliverables and proactive client

Qualifications

• Experience in digital marketing or customer experience roles where customer service data informed campaign design and optimization.
• Strong proficiency in MS Excel for reporting, analysis, and data interpretation.
• Familiarity with online channels (web, social, self-service) and how to improve engagement.
• Experience working in hybrid environments with time management and collaboration tools.

Responsibilities

• Drive digital marketing activities to enhance customer service experiences and online engagement.
• Analyze customer service data using MS Excel to identify trends and improvements.
• Develop and maintain performance reports for digital campaigns using advanced Excel.
• Collaborate with marketing and customer service teams to design intuitive online touchpoints.
• Monitor campaign metrics to ensure positive influence on service outcomes.
• Optimize content and messaging based on feedback to resolve customer needs effectively.
• Coordinate hybrid work activities to ensure clear communication and delivery of tasks.
• Build dashboards and provide concise visual summaries for leadership.

Skills

English and Spanish fluency

Analytical thinking

Problem solving

Organizational skills

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Microsoft Excel

Google Workspace (Sheets, Slides, Docs)

Job description

Cognizant is seeking an Optimization Representative to help advertisers improve campaign performance through data-driven recommendations and strategic account optimization. You will collaborate with Account Managers, Strategists, and clients across multiple global markets in a hybrid Buenos Aires role.

You will optimize campaigns across Search, Display, Video, Shopping, and App, analyze performance data, and provide strategic insights while ensuring high-quality deliverables and proactive client