Bilingual Digital Marketing & Optimization Specialist

Tires Easy; Quilmes; Hybrid; ARS 900,000 - 1,400,000; Full time

Job summary

Cognizant in Buenos Aires is seeking an Optimization Representative to enhance digital marketing campaigns through data-driven recommendations. You will collaborate with Account Managers, Strategists, and clients across global markets to improve performance and reporting.

The role emphasizes Excel-based analysis, localization of keywords and ads, and delivering timely, high-quality work in a hybrid environment. Bilingual English/Spanish required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Proficiency in English and Spanish.
• Experience in customer-facing roles or digital marketing.
• Understanding of online advertising concepts and platforms.
• Familiarity with Excel for reporting and data analysis.

Responsibilities

• Optimize digital advertising accounts across multiple campaigns and channels.
• Analyze campaign performance data and identify optimization opportunities.
• Build, organize, and restructure accounts to align with goals and best practices.
• Provide strategic recommendations to stakeholders based on data insights.
• Create localized keywords and ad assets considering cultural nuances.
• Deliver high-quality work within established timelines and support client accounts.

Skills

Analytical thinking

Bilingual English/Spanish

Cross-functional collaboration

Effective communication

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Microsoft Excel

Google Sheets

Job description

Cognizant in Buenos Aires is seeking an Optimization Representative to enhance digital marketing campaigns through data-driven recommendations. You will collaborate with Account Managers, Strategists, and clients across global markets to improve performance and reporting.

The role emphasizes Excel-based analysis, localization of keywords and ads, and delivering timely, high-quality work in a hybrid environment. Bilingual English/Spanish required.