Bilingual Digital Ads Optimization Specialist - Remote

Bmg Virtual Partners; Quilmes; Hybrid; ARS 800,000 - 1,050,000; Full time

Job summary

Cognizant in Argentina is seeking an Optimization Representative to help advertisers boost digital marketing performance through data-driven recommendations and strategic account optimization. You will collaborate with Account Managers, Strategists, and clients across markets, delivering measurable improvements.

In this hybrid role, you’ll tackle campaign optimization across Search, Display, Video, and Shopping, use Excel for reporting, and communicate insights clearly in English and Spanish

Qualifications

• Experience in digital marketing or customer experience roles using data to optimize campaigns.
• Strong MS Excel skills for reporting and data interpretation.
• Familiarity with online channels and campaign performance concepts.
• Experience in hybrid work environments and cross-functional collaboration.
• Ability to translate customer feedback into digital actions.
• Excellent written and verbal communication in English and Spanish.

Responsibilities

• Drive digital marketing activities to enhance customer service and online engagement.
• Analyze customer data in Excel to identify trends and improvement opportunities.
• Develop performance reports for campaigns using advanced Excel functions.
• Collaborate with marketing, customer service, and analytics teams.
• Monitor campaign metrics and ensure alignment with goals.
• Optimize content and messaging based on feedback.
• Coordinate hybrid work activities with onsite and remote blocks.
• Support continuous improvement with data-driven testing.
• Ensure data privacy and compliance in handling customer data.
• Provide stakeholder updates on campaigns and results.
• Troubleshoot issues with online service experiences.
• Contribute to digital experiences that build trust.

Skills

Digital marketing

Customer experience

MS Excel

Bilingual English & Spanish

Education

Bachelor's degree in Marketing, Communications, Business, Public Relations, Psychology, Sociology, or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Google Workspace (Sheets, Slides, Docs)

Job description

Cognizant in Argentina is seeking an Optimization Representative to help advertisers boost digital marketing performance through data-driven recommendations and strategic account optimization. You will collaborate with Account Managers, Strategists, and clients across markets, delivering measurable improvements.

In this hybrid role, you’ll tackle campaign optimization across Search, Display, Video, and Shopping, use Excel for reporting, and communicate insights clearly in English and Spanish